20:01:35 #startmeeting 20:01:35 Meeting started Tue May 11 20:01:35 2010 UTC. The chair is mchua. Information about MeetBot at http://wiki.debian.org/MeetBot. 20:01:35 Useful Commands: #action #agreed #halp #info #idea #link #topic. 20:01:44 #meetingname fedora marketing weekly meeting 20:01:44 The meeting name has been set to 'fedora_marketing_weekly_meeting' 20:01:47 #topic roll call 20:01:49 Who's around? 20:01:53 * stickster 20:02:04 * ke4zvu3 is 20:02:09 * gbinns 20:02:19 here's my meeting. 20:02:21 * rbergeron is here 20:02:48 * gwerra is half here 20:03:02 Awesome. So: 20:03:07 yo 20:03:17 * rbergeron has another agenda item to add 20:03:25 #link https://fedorahosted.org/marketing-team/query?status=new&status=assigned&status=reopened&keywords=%7Emeeting&order=priority 20:03:31 rbergeron: go for it. 20:03:37 https://fedoraproject.org/wiki/Twitter_sop 20:03:41 we can get to it in a bit 20:03:58 the ke4 crowd can run with that one. :) 20:03:58 Ok. Here's the agenda in addition to Twitter stuff. 20:04:15 .fas markdude 20:04:15 MarkDude: markdude 'Mark Terranova' 20:04:53 84Write a HOWTO press release workflow together with Red Hat PRmeetingnewenhancementmajor 20:05:00 ...ouch, trac copypaste is awful. 20:05:01 heh, nice 20:05:16 lol 20:05:43 * Write a HOWTO press release workflow together with Red Hat PR meeting 20:05:46 * F13 Feature Profiles 20:05:49 * F13 Beta One Page Release Notes 20:05:51 * Marketing FAD followup 20:05:54 * Fedora Marketing Press Kit 20:05:56 * Zonker's classroom session: follow-up 20:05:59 * Draft a marketing research timeline for the remainder of F13 20:06:01 * Twitter SOP 20:06:04 THERE WE GO 20:06:06 Now! 20:06:15 #topic press release howto 20:06:33 #link https://fedorahosted.org/marketing-team/ticket/84 20:06:44 I'd like to skip this and set a next-action for me to ping Kara on it. 20:06:44 So. 20:06:51 #action mchua ping kara on https://fedorahosted.org/marketing-team/ticket/84 20:06:54 Next! 20:07:03 #topic F13 feature profiles 20:07:08 #link https://fedorahosted.org/marketing-team/ticket/91 20:07:11 stickster, feeling good about these? 20:07:26 mchua: Fantastic. 20:07:38 We had three great feature profiles for this release, which was precisely the target I wanted to hit. 20:07:52 #info We are great on feature profiles - target was 3, we had 3. 20:08:00 I know we've talked about for F14... 20:08:01 mchua: I can grab links 20:08:05 * ianweller waves 20:08:13 #idea have earlier/rolling feature profiles for F14 20:08:18 (something like that, only better-phrased) 20:08:36 http://press.redhat.com/2010/05/10/making-3d-free-for-innovation-fedora-13-graphics-drivers/ <-- latest PR 20:08:44 WOOT 20:09:01 #agreed Let's tweet/dent/etc. that link up 20:09:25 I am therefore closing that ticket. 20:09:39 it was already tweeted yesterday by someone 20:10:20 Anything else on feature profiles? Else, next topic. 20:10:24 * mchua looks around 20:10:28 #topic one page release notes 20:10:30 keep on tweetin! 20:10:31 #link https://fedorahosted.org/marketing-team/ticket/91 20:10:39 mel and i are knocking that out... riiiiight... now. 20:10:41 #link https://fedoraproject.org/wiki/F13_one_page_release_notes 20:10:52 #info rbergeron and mchua are hacking out one-pager in gobby right now, and #fedora-mktg 20:10:56 (company welcomed) 20:11:01 feel free to come to gobby and join us in the quest for "how can we possibly word this differently after we have typed it 4 billion times in other documents" 20:11:04 heh 20:11:10 We're in need of screenshots, but I think the content is preeeeeetty much... as good as we can get it, or quite close. 20:11:29 Note that "as good as we can get it" may be "bluhhhhh" due to rbergeron's aforementioned "we have been staring at this too long" comment. 20:11:39 so - people with fresh eyes, this would be a GREAT thing to check over. 20:11:46 ianweller, I'm looking at your copyediting skillz here. 20:11:48 we have some screenshots in nelson's stuff. 20:11:48 and ke4zvu3. 20:11:54 mmcuh oh. ;) 20:11:58 oops at tab completion 20:12:01 mchua: uh oh. ;) 20:12:10 but... moer screenshots lovin would be awesome. 20:12:27 #info more screenshot help for one-page release notes much appreciated! 20:12:30 mchua: the one page release notes? 20:12:39 stickster, is there going to be a pr blog on btrfs profile 20:12:45 ianweller: yes sir. We should have final text within... probably 2 hours, likely less. I'll ping ya. 20:12:45 * stickster will try to help with screenshots but can't promise he won't get stuffed on time 20:12:49 mether: There is not. 20:12:51 mchua: sweet action 20:13:13 mether: But it *is* eligible for us to cover later in a content feed on Insight, assuming we make more progress on it post-GA 20:13:27 stickster, we should send out announcement now to the usual places? 20:13:57 mether: You mean, ask Docs, devel, etc. to review? 20:14:11 yes so that we can send it out later to lxer, lwn etc 20:14:21 mether: Agreed, can we #action you for that? 20:14:28 sure 20:14:31 same with SSSD profile - it could use some post-f13, FI, etc. passing on. 20:14:42 particularly since the developer sought us out for our marketing-foo-help. 20:14:48 mchua: ^^^ 20:14:59 * stickster has no chair here, methinks 20:15:04 mether: do you want to do that as well? 20:15:13 stickster: anyone can #action. ianweller proved that last July when he #actioned himself a banana. 20:15:13 ok 20:15:24 Oh cool! 20:15:40 lol i remember that 20:15:43 #action mether ask Docs, devel, etc. to review btrfs, sssd feature profiles before sending to lxer, lwn, etc 20:15:58 i didn't expect it to end up in the log (: 20:16:04 Okeydokey. Anything else on the one-pager or feature profiles? 20:16:06 #action mether Send announcement wiki page link to other teams to review and edit. Final edits need to have a final due date of 2010-05-15 so there's time to edit and polish if needed. 20:16:08 ianweller: dude, I thought it was *awesome* 20:16:14 stickster: Oh. Your action is better! 20:16:16 Anyhoo. 20:16:21 Yay for better-phrased actions! 20:16:24 whee 20:16:38 Ah yes. One-page release notes: we need layout help once we get all the screenshots in. 20:16:50 Any design denizens who can take Mo's template and do the re-layout? 20:16:53 #action ianweller to copy edit one-page release notes (and eat a banana) 20:16:53 If not, I'll action myself to find one. 20:16:57 ianweller: you rock. 20:17:24 "action" is a verb now 20:18:02 * rbergeron is going to be actioning all night long 20:18:08 "Verb... that's what's happenin'" 20:18:25 rbergeron: Remember the children, please. 20:18:48 yeah like me >.> 20:18:49 oh, right. 20:18:55 * rbergeron hugs ianweller 20:19:08 :-D 20:19:11 * rbergeron does well to remember anything the past few days. :) 20:19:13 Moving on. 20:19:16 * drak blushes 20:19:24 hiya drak :) thanks for coming! 20:19:57 m half asleep 20:19:58 #action mchua find designer to layout pdf version of one-pager 20:20:01 it's 2am here 20:20:05 hey drak! *coffee* 20:20:10 Anyhow, one-pager should be fine. 20:20:13 Moving on! 20:20:30 I think the Marketing FAD followup is an old ticket that can be closed... rbergeron? 20:20:38 #topic Marketing FAD followup 20:20:40 #link https://fedorahosted.org/marketing-team/ticket/102 20:20:50 yeah, i'll close it. i think it's wrapped 20:20:58 #info ticket closed! 20:21:00 thanks rbergeron. 20:21:09 #topic Press kit 20:21:12 #link https://fedorahosted.org/marketing-team/ticket/104 20:21:25 So, I've seen some press kit activity lately but I'm not *entirely* sure what's up with this. 20:21:28 well, i've got them dumped into wiki mktg plan. so once people take ownership, tickets / assignments can be made 20:21:33 * mchua apologizes for being less on the ball re: press kit than optimal. 20:21:43 wonderer: Thoughts, note, updates on press kit? 20:22:01 okay - soooooo last week i said i'd submit a ticket for a template to design-team... which i did (albeit, you know, very shortly ago, because my brain is bad) 20:22:08 * rbergeron hasn't seen wonderer on in the past day or two 20:22:11 * mchua too. 20:22:17 i'm not sure what other status he has going on atm. 20:22:22 mchua: depending on the timetable needed i can probably work on the one-pager layout too 20:22:28 ianweller: "this week" 20:22:43 mchua: text finalized tonight? if i get all the content, like, now, i can do it tomorrow morning 20:22:46 rbergeron: I poked Henrik about press kit last week and got a short reply; I'll find and forward that and followup. 20:22:48 i don't plan on going to school tomorrow 20:22:51 rbergeron: ^^ text finalized tonight? 20:22:59 yeah, i can do it for the next hour or so. 20:23:01 * mchua can do that in an hour or so, she thinks 20:23:07 ianweller: Text finalized right after this meeting ends. :) 20:23:11 i think we're almost kosher, just some awkwardness to clean up. 20:23:15 mchua: rock 20:23:26 #action mchua poke wonderer on F13 press kit status 20:23:27 mchua: i can take the one-pager layout then 20:23:34 #action ianweller to do one-page release note layout 20:23:36 ianweller: thank you! 20:23:45 Our actions do not correspond to our topics, but I do not care. :D 20:23:56 #topic Marketing research 20:23:59 #link https://fedorahosted.org/marketing-team/ticket/41 20:24:06 rbergeron: I think... this may just become an F14 thing, right? 20:24:15 yes. 20:24:19 i hope. 20:24:24 we're waiting on finishing FI 20:24:27 * mchua updates ticket 20:24:37 #info Marketing research waiting on finishing FI 20:24:39 re 20:24:44 wonderer: oh hey! 20:24:47 sorry, im late ... wrk :-( 20:24:51 then i'll be back to begging ke4qqq for pleeeeeease can we package things ;) 20:25:03 wonderer: no worries, glad you could make it! We were hoping for an update on press kits. 20:25:07 #topic press kits 20:25:07 * stickster notes that FI will resume meeting this week 20:25:22 * wonderer reading backlog.. 20:25:30 #info FI meetings resume this week 20:26:49 We have two topics left - one is Twitter, and another is going over Zonker's session and seeing if there's immediately actionable stuff from it we want to do. 20:27:09 Let's do twitter first, and then spend the remaining time on Zonker (if we deem that we have enough time left once we're done with twitter.) 20:27:19 wonderer: feel free to pipe in notes on press kits anytime. ;) 20:27:22 #topic Twitter SOP 20:27:29 rbergeron: You have the floor - not sure what you wanted to talk about here. 20:27:49 oh 20:28:01 * rbergeron defers to ke4* 20:28:26 A while back in fedora-mktg i recall "owning" the twitter strategy thing and one of my many action items was to produce a sop / help allegheny (sp?) students with a SOP 20:28:32 yep yep yep. 20:29:00 presskit modules look good so far. I think if everybody takes a last look and Design team makes a nice Template for OOO then it is ready for TakeOff. 20:29:10 They did produce one but i've embellished upon it and perhaps made it more timeless hopefully. 20:29:12 https://fedoraproject.org/wiki/Twitter_sop 20:29:29 haiii :) 20:29:32 I have a high degree of confidence that it is in some kind of bad violation of mchua SOP standards and wiki standards 20:29:42 i have not checked any meta-SOP page for conformance 20:29:47 * mchua chuckles 20:29:56 oh my gosh this is AWESOME 20:30:26 but i'm just merely stating that i've added a bunch of content, made a bunch of declarative sentences, and made assumptions which may or may not have any ring of truth 20:30:32 somewhat related question: do we want to keep all this "hai we're allegheny students" stuff on all these wiki pages? 20:30:33 short sidenote - if EVERYBODY saw articles of Fedora in print-magaznes, please try to scan them in and put them into the pressartice archive. It is always good to have 1-2 magazine articles in such a binder. 20:30:36 ke4zvu3: Dude, I think you blew my standard out of the water, I'll apply the appropriate wiki category tags once the meeting's over. 20:30:37 and it's very much a draft as it says 20:30:40 er, this rocks. 20:30:42 thsi rocks. 20:30:45 #link https://fedorahosted.org/marketing-team/ticket/113 20:30:47 whoops 20:30:48 wonderer: if we have the rights to do so 20:30:54 #link https://fedoraproject.org/wiki/Twitter_sop 20:31:08 rbergeron: shure. 20:31:12 * ke4qqq is hopeful that we can rip the draft tag off rather soon 20:31:23 #action mchua categorize twitter SOP 20:31:28 #idea from wonderer: if EVERYBODY saw articles of Fedora in print-magaznes, please try to scan them in and put them into the pressartice archive. It is always good to have 1-2 magazine articles in such a binder. 20:31:28 there was a recent tweet this week that was.....ummmm.... bad 20:31:35 (that should take me all of 2 minutes and then we can rip the draft tag off I think) 20:31:46 ke4qqq: which? 20:31:57 mchua: let me get you a link 20:32:14 the link ke4qqq is referring to is http://twitter.com/fedora_linux/status/13695030548 20:32:24 #agreed Twitter SOP is *lovely* and everyone should applaud 20:32:42 * rbergeron claps 20:32:43 take a look at some of the bad feedback we received from that tweet 20:32:46 http://twitter.com/toon81/status/13701942786 20:32:47 http://twitter.com/DreamPCs/status/13695911416 20:33:10 #info concern about a bad tweet - need to discuss 20:33:11 it really concerns me that the message there isn't consistent 20:33:14 #link http://twitter.com/fedora_linux/status/13695030548 20:33:36 and certainly doesn't sound like it comes from fp.o 20:33:54 #info negative feedback received about that tweet (rightfully so) - messaging should be both considerate and consistent. 20:34:01 yeah, even after categorization there is work to do IMHO, i'm noticing some glaring inconsistencies with bullets vs. numbered lists, etc... 20:34:04 #link http://twitter.com/DreamPCs/status/13695911416 20:34:09 #link http://twitter.com/toon81/status/13701942786 20:34:15 what tools do we have right now to monitor and measure tweets? 20:34:31 or which one do you use? 20:34:35 #action ke4zvu3 add more links to Twitter SOP and make more consistent and more awesome 20:34:54 wonderer: we use HootSuite https://fedoraproject.org/wiki/Twitter_sop#Access 20:35:33 i think this is just a case of "be excellent" 20:35:46 * mchua nods. 20:35:56 and - i'd add - we don't want to limit people's personal opinions 20:35:57 We don't really have a way to enforce https://fedoraproject.org/wiki/Twitter_sop#Messages other than trusting the people with access to do the right thing. 20:36:05 right 20:36:07 true 20:36:16 so we're not telling individuals what they should or shouldn't say 20:36:17 right - but at least we have a published standard for people to live up to 20:36:34 no, have no problem with mether expressing that opinion 20:37:04 I do have a problem with us calling it to attention in an 'official' channel for the project 20:37:20 as that makes it 'our' opinion 20:37:26 IMO, we should just stay away from discussing other distros on OUR feed. 20:37:30 +1 20:37:36 * mchua agrees - that's what the #Messages section says as well. 20:38:33 +1 20:38:42 do we have a FAS group for who gets access to tweeting capabilities? 20:38:55 I don't believe so 20:39:15 not neccesarily tied to it, per se - but so we have an identified group of people who we can make sure have actually maybe read the document 20:39:20 understand what we're doing 20:39:26 food for thought 20:39:27 ? 20:39:43 sounds logical to me 20:39:44 what's the status on us being 'verified' and perahps getting @fedora as well 20:40:09 * mchua doesn't know if someone was specifically working on that 20:40:22 #idea FAS group for twitter access? 20:40:34 I think the Marketing Group as FAS maybe should be Ok so we have all under one hood... but we can also have a dedicated social-network or whatever group. 20:41:02 being verified requires filling out a form while being logged in at twitter.com as the account requesting verification. I had emailed one of the three people I know that has the actual password to it but i think it must have come at a bad time and I never heard back and to my own fault i never followed up due to lack of time 20:41:21 with regards to getting @fedora, from what i read of twitter's policies, that should be very doable 20:41:41 ke4zvu3: Could you follow up on @fedora and verification before the release, so we can tweet with extra-super-shiny when the day comes? 20:42:09 mchua: sounds like he is blocked on needing a password - any chance you or stickster have that? 20:42:09 ke4zvu3: (and thank you! You've done a tremendous amount - we *have* a microblogging strategy now, which is *way* better than our earlier "uh... accounts, they... are somewhere!" lack-of-plan.) 20:42:24 #action ke4zvu3 take whatever means necessary to acquire @fedora and verification before release because it would be extra-super-shiny 20:42:31 ke4qqq: alas, no, but https://fedoraproject.org/wiki/Twitter_sop#Individuals_with_current_access has a list 20:42:34 stickster: ^ you're on that list 20:42:37 ke4qqq: Who's blocked on a password? To what? 20:42:50 Sorry, not multitasking well here :-) 20:42:52 stickster: fedora twitter account. I don't have it. 20:42:56 stickster: ke4zvu3 is blocked - password to twitter - for verification 20:43:04 and getting @fedora secured for ourselves 20:43:42 * stickster searches 20:44:15 question: would it be safe to assume that @fedora would be the preferred/more-awesome account to have and then get that one verified ? 20:44:22 +1 to @fedora 20:44:24 (personally) 20:44:57 ke4qqq: For @fedora_linux -- access is through HootSuite -- a user who wants to help manage needs to get an account there, then the owner of that HS account grants access 20:45:06 * stickster sees if he can grant access 20:45:14 That prevents passing a password around to everyone 20:45:21 hmmmmm stickster might be helpful to read backlog 20:45:28 it's not just access he's looking for 20:45:54 so - we're trying to get the @fedora - not the @fedora_linux 20:46:11 and that requires... some sort of verification process, or figuring out how to procure pw from whoemver owns it 20:46:18 two separate things 20:46:26 Ah, I see 20:46:56 rbergeron: so twitter has a process by which an org can request to get an account by someone that squatted it and/or alienated it... @fedora would fall under that category 20:47:16 right. 20:47:27 rbergeron: so yes, we want to get @fedora and then get it verified for the world to know that out of the umpteen number of accounts out there, this is the real deal 20:47:39 yes 20:47:45 * rbergeron is on the same page :) 20:48:03 I agree. If nothing else, @fedora is shorter and easier to remember 20:48:10 #agreed 20:48:11 #info We want to get the @fedora account, then verify the fedora account with twitter as "the real Fedora twitter account." 20:48:11 and the logical thing people are looking for 20:48:16 #undo 20:48:16 Removing item from minutes: 20:48:22 #agreed We want to get the @fedora account, then verify the fedora account with twitter as "the real Fedora twitter account." 20:48:26 There we go. 20:48:28 how about identi.ca? 20:48:30 * rbergeron goes and snags @the_real_fedora_twitter_account *grin* 20:48:36 :P 20:48:58 :) 20:48:58 mether: Good question. ke4zvu3, is the gameplan to link the @fedora identi.ca account to @fedora on twitter? 20:49:14 need to figure out who handles @fedora on identi.ca 20:49:23 well, this was discussed at the marketing FAD and some stuff documented and linked from here 20:49:24 #link https://fedoraproject.org/wiki/Marketing_social_networks 20:49:33 IMO, we should be using identi.ca and letting it message to the equivalent twitter account. thats what i do personally 20:50:06 mether: that has been discussed as well as the other way around. i'm not aware of the pros/cons of the two methods 20:50:13 Preference for FOSS services and all that 20:50:16 yeah 20:50:18 mether: +1 20:50:32 mether: +1 20:50:49 I would also prefer to call it micro blogging SOP rather than twitter SOP to recognize this 20:50:56 and in case mchua is thinking this, i do plan to go and greatly update the link i just posted with links to the SOP and taking care of the action items requested on that page 20:50:57 at the mktg fad we did say that identi.ca and twitter had markedly different audiences, which strikes me as meaning different messages, but.....I don't know 20:51:01 +1 mether 20:51:04 the problem is having multiple people having access to the same account without password sharing 20:51:16 you can't use multiple openids on identi.ca last i checked 20:51:18 ianweller: HootSuite allows for that 20:51:28 ke4zvu3: w/ identi.ca? 20:51:43 ke4qqq: I think that right now, we can probably use the same microblogging strategy for both - until we get that down (consistency of message, etc) and can manage two separately. 20:52:03 * stickster doesn't think HS works with identi.ca. 20:52:04 mchua: +1 20:52:09 ianweller: not with identica 20:52:17 ah, there lies the rub 20:52:33 Hence Identigator 20:52:44 #link https://fedoraproject.org/wiki/Identigator 20:52:46 ...which is not yet finished. 20:52:48 right 20:52:55 rrix, gwerra: Identigator ping - status? 20:52:57 rrix: ^^^ will that be done this weekend? 20:53:03 haha 20:53:07 uh, i doubt it 20:53:17 ohhhh well, can't blame me for asking 20:53:22 but just to be clear, Identigator won't solve the problem of access to identi.ca like HS does for twitter 20:53:26 it kinda got lost in the post-fad hole of crap i have :) 20:53:26 mchua: I am getting the sudo code ready for it 20:53:40 pseudo** 20:54:05 mchua: rbergeron: Did we get to actionable items for getting the accounts? Is anyone contacting the system providers to find out what we need to do to secure a named account? 20:54:14 stickster: ke4zvu3 is. 20:54:16 * ianweller notes we're coming up on the 5 minute mark 20:54:16 OK 20:54:35 #info Identigator (for managing microblogging accounts) is still under development, will not be ready for F13 20:54:38 ianweller: Agreed. 20:54:39 * stickster can help with correspondence if someone requires something on letterhead 20:54:39 * rbergeron defers all social network microblogging stuff to the wisdom of ke4zvu3 :) 20:54:49 rbergeron: also agreed :) 20:55:03 * ianweller almost said "#agreed coming up on the 5 minute mark" ;) 20:55:08 haha, i read that as Single Point Of Failure 20:55:09 ianweller: you just did :P 20:55:12 holy moly 20:55:19 All righty. 20:55:28 #info Zonker discussion moving to next meeting 20:55:36 Anything else on microblogging, or on anything at all? 20:55:44 i have nothing more at this point 20:55:46 ke4zvu3: You've got a lot to do. :) Anything we can help you with, anything you have questions on? 20:55:51 ke4zvu3: jinx :) 20:55:54 i'm sure but not at the moment 20:55:57 * mchua nods. 20:56:02 and we're all on the mailing list, so hey. :) 20:56:14 rbergeron and I will return to one-page release note sprinting so ianweller has something for copyediting and layout shortly 20:56:19 and... otherwise, I think we're done. 20:56:21 YAY 20:56:26 * rbergeron can't wait 20:56:27 * mchua looks around for last-minute comments 20:56:31 ianweller: jetpack! 20:56:33 Thanks everyone! 20:56:38 * ianweller puts it on 20:57:01 * mchua notes she feels *so* much more on the ball for F13 than last release, team-wise - we've really matured and grown in capacity and ability to manage marketing for a release 20:57:06 and we're still learning :) 20:57:13 so - HUGE thank you and congratulations to everybody! 20:57:18 aaaand ending in 5... 20:57:20 4... 20:57:22 3... 20:57:24 * mchua dons jetpack 20:57:25 * ianweller hits the switch 20:57:26 ianweller: gogogo! 20:57:28 2... 20:57:30 1... 20:57:34 *fwooooooooshhhhhhhhhhh* 20:57:35 * mchua blasts off through the window 20:57:37 #endmeeting