20:00:28 #startmeeting 20:00:28 Meeting started Tue Jun 8 20:00:28 2010 UTC. The chair is rbergeron. Information about MeetBot at http://wiki.debian.org/MeetBot. 20:00:28 Useful Commands: #action #agreed #halp #info #idea #link #topic. 20:00:36 #meetingname Fedora Marketing 20:00:36 The meeting name has been set to 'fedora_marketing' 20:00:47 #chair mchua_afk stickster 20:00:47 Current chairs: mchua_afk rbergeron stickster 20:00:49 moin 20:01:05 rrix: hai - did you see the mail i sent you and zgiles? 20:01:12 Yeah :\ 20:01:15 #topic Roll Call! 20:01:26 * stickster 20:01:30 \o. 20:01:36 o hai 20:01:36 * rbergeron is here 20:01:47 ianweller, o wiki czar, how art thou? 20:02:01 decent 20:02:14 #topic Agenda 20:02:24 I'm here 20:02:30 #link http://fedoraproject.org/wiki/Marketing_meetings#Agenda 20:02:57 #info Agenda Items - Trac tickets, Microblogging / Twitter/ Identi.ca stuff 20:03:18 stickster: I saw you added the microblogging stuff to the agenda, do we want to start there? 20:03:32 rbergeron: It's up to you 20:03:46 * stickster can report on current status and ome suggestions 20:03:48 *some 20:03:57 that would be great. 20:04:00 OK 20:04:01 #topic Microblogging status 20:04:21 #info We now have possession of the Twitter @fedora account, access is shared by several people through HootSuite 20:04:44 #info We also should have the Identi.ca @fedora account returned to action soon 20:05:10 woot. 20:05:12 The latter was maintained by a community member but has been dormant since around F-11. 20:05:40 I tried several times to contact the maintainer but with no response -- status.net has now taken over that task and I'm talking directly with their staff 20:06:28 hmmm 20:06:42 rbergeron: In terms of what's on the agenda 20:06:48 * rbergeron nods 20:06:59 There were 4 questions, but I think that some of them are answered already, I can go through them one by one if it helps 20:07:00 I can be on Identica Fedora patrol if you want, since I'm always on there... 20:07:17 NourishedCloud: The access will be shared by a group of people, and you're welcome to be one of them! 20:07:39 We need to avoid single points of failure, or duty rotation. Neither works well historically. 20:07:46 * NourishedCloud nods 20:08:02 stickster: i think it would be helpful to go over it, briefly - mostly because we've had some talk in the channel about how to do some microblogging stuff via scripting / etc (using free tools, essentially) 20:08:04 rrix: Did you have something to add? 20:08:13 * stickster missed the earlier hmmm 20:08:23 and I think it would be helpful to clarify what our -current- plan is, so that people konw there is a current plan of attack 20:08:23 Oh, no. :) 20:08:39 I have had less than stellar support requests in the past from statusnet, and am quite pleased to see this actually working :) 20:08:42 rbergeron: Do you have a link to that page? 20:08:50 http://fedoraproject.org/wiki/Marketing_meetings#Agenda ? 20:08:56 and I can throw my hat into the identi.ca ring since even NourishedCloud has to sleep :p 20:08:56 https://fedoraproject.org/wiki/Marketing_social_networks#Strategy 20:09:02 ah, that one 20:09:02 I never sleep 20:09:07 :P 20:09:16 NourishedCloud: pffff 20:09:43 nb: You around? 20:09:51 #info above link has our current strategy - if we want to re-think tools, we need to have a discussion on the mailing list about what / how we'd change things, and if our requirements would still be met. 20:09:54 rbergeron: My questions on the agenda mostly concerned transitioning use of @fedora_linux to @fedora instead. 20:10:02 nb I think had the best plan of attack for the implementation of microblaggery 20:10:03 stickster: let's cover that stuff. 20:10:06 OK 20:10:15 rrix: I think we already have a plan of attack, is the issue here ;) 20:10:30 We can either backtrack, or go forward with what we have and develop something in parallel 20:10:35 First question was whether we want to establish a FAS group or a mail alias of some sort for social networking 20:10:47 the problem with the scripting thing is that I don't see it providing a solid way to provide interactivity 20:10:50 that seems excessive 20:11:11 nourishedcloud: why? 20:11:22 The point being, we want direct notices and other contacts to go to a group of people 20:11:29 scripting sucks, the most sucessful uses of these kinds of things are like palm on twitter who actuall interact with the community 20:12:06 stickster: I agree - do we need a FAS group for that? Or will mail aliaswork just fine? 20:12:37 rbergeron: A FAS group is easier to regulate and we get free email groups with it 20:12:45 I think gwerra mentioned that, and he was right 20:13:10 is it worth further splitting up power just for a microblogging account though? 20:13:17 stickster: ah 20:13:33 I don't know that it's a "power" thing as it is having a smaller gorup of people who are committed to responsibility 20:13:40 NourishedCloud: It's not splitting up power, though -- it's no different than listing responsible people on a wiki, only this way something useful can be done with that list automatically :-) 20:14:06 i.e. they all receive direct notices or other information and can act accordingly 20:14:13 the more people there are "responsible" - if we have 50 people, it's harder to know who is doing what, or really, to not say - one of those other 49 people are probably taking care of it ;) 20:14:14 fair enough 20:14:33 The "Someone Else's Problem" problem :-) 20:14:34 I'm gonna +1 on a microblogging FAS group 20:14:48 I'll +1 too as long as I get to join ;) 20:14:50 that said, having 50 awesomely fully committed people being totally interactive would be win, of course. 20:15:13 OK, sounds like we're agreed on the FAS group then 20:15:15 stickster: can you take the action to create a fas group? 20:15:22 #agreed Establish FAS group for social media, called "fedora-socialmedia" 20:15:32 #action stickster create the FAS group mentioned above 20:15:45 Second item was - Who has access, and how? Document it. 20:15:59 hmmm 20:16:16 rrix: Out with it, young man. 20:16:21 Should it just be on an "ask and you shall receive so long as you have some sort of Fedora karma?" 20:16:28 stickster: yessir! 20:16:37 Fedora karma --> Fedorma 20:16:43 sounds like a curry 20:16:47 rrix: I think membership should be pretty open 20:16:48 Fedharma? 20:16:58 stickster: +1, but not 'too' open 20:17:12 Remember that membership in this group gives you notices but it doesn't 'do' anything with regard to the social media services themselves. 20:17:15 should being an active member of the marketing team be a stipulation? 20:17:40 NourishedCloud: For a reasonably broad definition of 'active', sure. 20:17:55 yes 20:18:01 what about ambassadors? 20:18:02 Mainly we're just interested in knowing who cares enough about getting social media notices to actually help manage the feeds. 20:18:07 yes - what about ambassadors? 20:18:21 do they get to embrace the goodness? 20:18:31 hmm 20:18:32 rrix: We're not going to add all the ambassadors to the group. 20:18:41 That's a tragedy of the commons waiting to happen. 20:18:41 well, of course :)) 20:18:49 rrix: What are you suggesting exactly? 20:18:51 I think he's saying - could someone in ambassadors, but not marketing 20:19:09 but not all ambassadors are marketers, but some could be really … useful? in fedora-socialmedia 20:19:19 eggsactly 20:19:20 A lot of ambassadors do great work in outreach. 20:19:31 Yes, but they also have their own feeds in that regard 20:19:36 We can easily follow them and retweet :-) 20:20:03 this is true 20:20:09 Ambassadors have a lot on their plates already, we don't want to spread people too thin. This is really Marketing work. 20:20:15 I think having it stay sort of marketing-group people means we can at least have discussions re: social media 20:20:18 during meetings 20:20:20 Yes. 20:20:25 good point 20:20:29 without having to feel like we're missing people - or schedule a separate meeting 20:20:39 OK, so what I'm proposing is to add the group of people currently listed on the wiki to the FAS group. 20:21:06 https://fedoraproject.org/wiki/Twitter_SOP#Access 20:21:11 and me, since I don't know where the wiki page is 20:21:17 NourishedCloud: ^^ 20:21:18 ah 20:21:25 * rrix addself 20:21:45 rbergeron: I'm going to make you, Matias, and Jonathan sponsors in that group as well. 20:21:56 hmm 20:22:04 stickster: do we want to make marketing a dependency to being added to fedora-socialmedia FAS group? 20:22:11 in FAS, i mean 20:22:27 just to avoid any issues - or having people have to double check, etc. 20:22:52 or having random newbies who just registered pick the ten shiniest groups to register for without looking at their wiki pages ;) 20:23:04 It can be 20:23:15 rrix: Although we're looking at other ways to solve that problem, making FAS a little less self-service 20:23:26 that would be nice 20:23:26 rbergeron: OK, so we'll make marketing a requirement for that group 20:23:52 #agreed make marketing a FAS dependency for being in fedora-socialmedia 20:24:35 #agreed Add everyone currently listed on [[Twitter SOP]] wiki page to group, rbergeron, Matias, and ke4zvu3 as sponsors to avoid siloing 20:24:50 OK, that brings us to transitioning users 20:25:46 stickster: are we going to document the FAS group bits on https://fedoraproject.org/wiki/Twitter_SOP#Access when the group is set up? I can take that on. 20:25:57 rbergeron: That would be TREMENDOUSLY AWESOME. 20:26:32 #action rbergeron to document access information WRT FAS groups on https://fedoraproject.org/wiki/Twitter_SOP#Access 20:26:36 cool 20:27:18 So - I think wrt transitioning users - we've agreed that we will start that -after- RH summit 20:27:23 Which is june 22 - 25, IIRC 20:27:29 I think that's the best idea, really 20:27:35 Yes, I agree 20:27:37 Because of item #3 20:27:47 The -how- is the question ;) 20:28:00 I had some conversations with social media mavens who suggested that the easiest way to transition in our case was (1) send out a few regularly spaced notices to follow @twitter, then (2) send a last notice to @fedora_linux saying "You can now follow us on @fedora, see you there!" 20:28:26 #agreed yeah that seems pretty logical, nothing complex 20:28:37 yay, ke4zvu3 ;) 20:28:55 Moving people en masse *might* be possible -- but it also gets us into the risky territory of changing people's followings without asking 20:29:09 I don't want Fedora to have the PR of Facebook :-) 20:29:11 And - keep tweeting the same thing to both @fedora and @fedora_linux? or.... 20:29:12 stickster: how is even possible to change what other people follow ? 20:29:21 rbergeron: No, stop using @fedora_linux entirely. 20:29:38 ke4zvu3: going through Twitter support 20:29:46 ke4zvu3: Really, only by actually changing @fedora_linux to @fedora 20:29:51 rrix: oh. wow. yeah. that might be overkill. 20:30:13 stickster: yeah. perhaps bset to own both so someone won't come back and squat @fedora_linux later 20:30:22 s/bset/best 20:30:30 ke4zvu3: I don't think it's a big worry -- Matias owns that, and he's a friend 20:30:42 #agreed 20:30:51 OK, so 20:30:57 * rrix -> wake-up business, coffee and whatnot, bbl 20:31:09 #agreed We'll wait until after RH Summit to transition accounts, by which time we should have Twitter and Identi.ca with the same name (yay!) 20:32:04 #agreed We'll send out a few regularly spaced notices to follow @fedora, and then send a last notice to @fedora_linux saying "You can now follow us on @fedora" 20:32:17 We can also ask Matias to put that in the profile for the @fedora_linux account 20:32:35 yes, let's make a note to actually do that 20:32:41 if he's willing of course :) 20:32:42 rbergeron: Can I have you echo that stuff into a ticket that we can pull after the RH Summit? 20:32:55 yup. 20:32:57 So we'll revisit this issue in about three weeks? 20:33:03 2010-06-29 meeting 20:33:28 #action rbergeron to put twitter @fedora_linux ramp-down info in ticket, will revisit details from this meeting at 2010-06-29 meeting. 20:33:33 Cool! 20:33:56 I also wanted to note... We're going to try to send notices via Identi.ca and hook Twitter to that account 20:33:59 So we're being as free as possible 20:34:07 stickster: cool. 20:34:10 The HootSuite account is still useful because it allows us to share access among many people 20:34:32 There aren't good tools in the 100% FOSS side for this yet, but at some point we hope there will be and we can adapt as needed. 20:34:44 build one ;) 20:34:52 NourishedCloud: You're talking to the wrong guy for that! :-D 20:35:01 * rbergeron hands stickster a cup o' spare time 20:35:07 Hey, thanks! 20:35:12 oh, crap, i needed that! 20:35:13 ;) 20:36:36 Darn it 20:36:42 :) 20:36:46 I had another point I wanted to throw in about microblogging but I've forgotten it now. 20:36:50 Okay. Does that wrap up the microblogging questions? 20:36:51 oh. 20:36:59 Go ahead, it will come back up at some point. 20:37:01 * stickster eof 20:37:03 * rbergeron tells stickster to think of other things, and it will immediately come back to you. 20:37:24 stickster: have you played around at all with hootsuite yet? 20:37:33 I have 20:37:45 I have not, short of looking at it. 20:38:17 It's very easy to use 20:38:18 ie: no playing or retweeting yet 20:38:32 rbergeron: I'll show you at SELF if you want 20:38:39 stickster: that would be awesome 20:38:44 We can move on if you like, there's more agenda 20:38:48 Sorry for taking up so much of it 20:38:58 no problem. Needed to be taken care of ;) 20:39:17 #topic Marketing Trac tickets 20:39:41 #link https://fedorahosted.org/marketing-team/query?status=new&status=assigned&status=reopened&keywords=%7Emeeting&order=priority 20:39:47 oh, dear that's quite a link 20:40:14 #topic https://fedorahosted.org/marketing-team/ticket/33 - Wiki pages on Free Media distribution 20:40:46 #info yn1v has been reassigned this ticket as he offered to look into it - he can't get around to it for a few weeks, so that is fine. 20:41:00 #action rbergeron to take https://fedorahosted.org/marketing-team/ticket/33 meeting out of keywords for a few weeks, then revisit status. 20:41:30 #topic https://fedorahosted.org/marketing-team/ticket/35 - Marketing / Ambassadors "stuff" - release events, etc. 20:42:21 I need to follow up with Ambassadors on this stuff; most of the things I worked on at FADNA were related to marketing collateral / deliverables 20:42:25 F13 has already been released..? 20:42:32 it's a ticket that got moved over. 20:42:39 From F12, actually. 20:42:44 opened up 9 months ago. ;) 20:43:01 yes but what work needs to be done on that issue 20:43:06 #action rbergeron needs to follow up on ticket 35 20:43:17 What's required to follow up? 20:43:49 NourishedCloud: are you interested in helping with that? rbergeron, is that possible? 20:43:51 stickster: I think we need a plan of attack for having more promotions for release events. 20:44:09 s/more/some in general - posters, press / blogs, etc. Something. 20:44:16 NourishedCloud: Interested? 20:44:24 More collaboration between ambassadors and marketing on this stuff - 20:44:30 I would like to help with that if I knew exactly what needs doing :) we need to develop a better action plan for release deliverables? 20:44:38 NourishedCloud: Not for deliverables 20:44:43 This is more specific to release events 20:44:49 i think there are a few things here: 20:44:54 providing resources for release events? 20:45:09 For release events -- the gatherings in specific towns or localities where Ambassadors give out a Fedora release, have a little party to celebrate the new release 20:45:12 #1 - We need to figure out a way to get the word from ambassadors to marketing that people are doing release events 20:45:24 so that we can promote - via microblog, blog, whatever. 20:45:38 #2 - If they need posters, signage, etc. - we can help coordinate those items with design 20:45:39 Sure, I'll help out with that :) 20:45:52 but we need to have them ready far prior to when release parties actually occur. 20:45:56 rbergeron: Brilliant summary of what's needed. 20:46:06 I'll just paste that into the ticket. ;) 20:46:08 which means now is a *great* time for NourishedCloud to head this up, if I read you right :-) 20:46:28 He can pick up lessons from what just happened, and apply that to the plan for F14 20:46:37 * NourishedCloud nods 20:46:57 nourishedcloud: in fas you're.... 20:47:00 reality 20:47:01 reality? 20:47:02 yes 20:47:11 NourishedCloud: Shall we check in with you in a week for progress, then? Two weeks? 20:47:28 and any questions discussion - take to the list ;) 20:47:32 A week will be alright 20:47:34 questions or discussion 20:48:11 Cool! 20:48:15 It's been assigned. 20:48:23 thanks :-) 20:48:29 #info Release Events ticket #35 has been sent to Nourishedcloud. 20:48:42 #action Nourishedcloud to follow up on trac ticket #35 next week 20:49:04 #topic https://fedorahosted.org/marketing-team/ticket/107 - Brand Book / Story book 20:49:08 ianweller: ping 20:49:19 rbergeron: hi 20:49:31 ianweller: have you harassed the great spevack about a brand book fad ;) 20:49:55 we haven't talked too much about it, i'll talk with him tomorrow 20:50:14 ianweller: we can do it together at SELF if that's easier 20:50:26 rblol if we have time 20:50:27 * rbergeron grins 20:50:29 lol 20:50:30 yes 20:50:32 indeed 20:50:45 i know that having it around the summit would likely conflict with KU new student orientation 20:50:55 #info Ticket 107 - still in talking about the brand book FAD. 20:51:07 ianweller: okay, let's scratch that idea then - we can do it elsewhere, some other time 20:51:24 in other news, guidelines are coming along 20:51:37 ETA is 12 daysish 20:51:44 ianweller: awesome. 20:51:53 guidelines for what? 20:52:06 Branding / Logo usage / etc. 20:52:10 ah 20:52:19 colors 20:52:22 whitespace 20:52:24 fonts are still up in the air 20:52:31 no putting the fedora logo on red hats 20:52:33 etc ;) 20:52:38 but everything else is relatively under control 20:53:28 ianweller: cool, thanks for the update - I know the branding / guidelines stuff isn't a marketing-driven thing but we do appreciate the updates :) 20:53:46 #topic https://fedorahosted.org/marketing-team/ticket/114 - Marketing Postmortem 20:54:13 sooo - i still haven't gotten all of this stuff loaded into the wiki yet from the meeting last week, it's on my plate for airplane time and such. 20:54:24 #action rbergeron still needs to put marketing postmortem stuff in wiki 20:54:49 #topic https://fedorahosted.org/marketing-team/ticket/37 - Release Events Poster 20:55:13 Nourishedcloud, Do you want to take this on or have me add this stuff to the other release events ticket that you just picked up? 20:55:28 We'd realistically be having design do this actual work - but we'd need to add it as part of the process to hand off 20:55:54 Since it's basically part of that other ticket. 20:56:07 I'm not actually sure why it's somewhat duplicated - I guess one is related to process. 20:56:10 the work for this ticket being what? adding it to the plan developed for the other ticket I took? 20:56:24 Actually... hrmmmmmm 20:56:46 Well - part of what we talked about was making sure that ambassadors have the collateral they'd need, including posters / signage 20:56:58 But we wouldn't actually be making the signage - that would get sent to design 20:57:05 I'll just hang onto it for now 20:57:14 fair enough 20:57:22 Until we decide... what we're doing ;) 20:57:38 rbergeron: Once we do that, we do have the ability to schedule a task for this or anything else for release events 20:57:41 #topic https://fedorahosted.org/marketing-team/ticket/63 - generic Fedora slogan 20:57:49 stickster: exactly 20:57:55 stickster: have you seen this? 20:57:58 ticket? 20:58:03 I have, I think I was there when it was filed. 20:58:18 It concerns our mockup 20:58:32 #link http://duffy.fedorapeople.org/temp/woot/page1.png <-- mockup for next-generation main fp.o page 20:59:17 what's the release slogan selection method (since it says to use one similar to that)? 20:59:18 #info The top has a generic slogan -- it is just filler right now. We haven't decided whether we want to put a release-specific slogan there, or have something more general so we don't need to do another banner each release. 20:59:27 NourishedCloud: It's on the wiki, search for 'slogan' for best results 20:59:44 stickster: thanks 20:59:55 We could just, you know, use "rock it" forever. I wouldn't be opposed to that. ;) 20:59:58 * rbergeron kids 21:00:01 Heh 21:00:19 rbergeron: So the question to ask first is, whether Design cares about the extra work of changing that slogan each release. 21:00:34 right 21:00:34 There's something to be said for a site where the biggest message is always fresh 21:00:46 But at the same time, we don't want to add another dependency/task if we don't have to. 21:00:50 * stickster looks at clock 21:01:02 * rbergeron doesn't think there's anything wrong with the more permanent pseudo-slogan of freedom, friends, features, first 21:01:03 rbergeron: Why don't you lay this one on me 21:01:14 because I think a lot of people associate that. 21:01:29 having two perma-slogan lines seems... yeah 21:01:29 I have to talk to mizmo and the Design team about our next steps for the main fp.o site, this is just one factor we need to consider 21:01:34 okay. 21:01:54 #action rbergeron to assign slogan ticket to stickster 21:02:03 I just took it :-) 21:02:09 Sorry, can not save your changes. This ticket has been modified by someone else since you started 21:02:12 ;) 21:02:13 indeed, you have! 21:02:14 hee hee 21:02:47 Okay. 21:02:56 mmm, only 2 minutes past. Stickster, anything else? 21:03:02 #topic AOB? open floor! 21:03:05 Nothing here 21:03:10 * stickster is hastily getting ready for SELF 21:03:15 nope 21:03:24 #info Fedora Insight - Meeting notice - rescheduled for tomorrow. Wed, 2010-06-09 at 1800 UTC (2:00pm US-eastern) 21:03:46 * rbergeron is hastily doing laundry for SELF, as in, herself and boy for self, and kids for trip to grandma's. 21:04:29 okeedokee then. 21:04:40 * rbergeron counts down in her head to end of meeting 21:04:45 28.... 21:04:47 15.... 21:04:49 5... 21:04:59 #endmeeting