20:00:23 <rbergeron> #startmeeting Fedora Marketing
20:00:23 <zodbot> Meeting started Tue Sep 28 20:00:23 2010 UTC.  The chair is rbergeron. Information about MeetBot at http://wiki.debian.org/MeetBot.
20:00:23 <zodbot> Useful Commands: #action #agreed #halp #info #idea #link #topic.
20:00:27 <rbergeron> there we go.
20:00:36 <rbergeron> #meetingname Fedora Marketing
20:00:36 <zodbot> The meeting name has been set to 'fedora_marketing'
20:00:47 <rbergeron> #topic Roll Call! :)
20:00:57 * rbergeron has uber typing fail on this little computer :(
20:01:13 * stickster 
20:01:39 <rbergeron> hola stickster :)
20:01:45 <stickster> howdy!
20:01:58 <rbergeron> how goes it?
20:02:17 <stickster> Paul's timesheet -->   8-O
20:02:18 * jsmith will be in the meeting shortly
20:02:23 <rbergeron> Alright. Well, this may be quick as it looks like it's you and me :) and jsmith
20:02:27 <rbergeron> who just piped in ;)
20:02:31 <jsmith> :-)
20:02:37 <stickster> It beats being bored, for sure!
20:02:42 * rbergeron grins
20:03:19 <rbergeron> #info I sent out a meeting time checker, and the special code to review is on a sticky note in my non-booting laptop. :|
20:03:54 <rbergeron> #info hoping to rectify that soon. If you haven't checked out a meeting time that's good for you yet, please do so!
20:04:19 * stickster did!
20:04:24 <rbergeron> #link http://whenisgood.net/ik5ppp
20:04:28 <rbergeron> Thank you, stickster :)
20:04:50 <rbergeron> #topic Beta announcement
20:05:01 <rbergeron> Beta announcement is out the door, as well as the Beta. Yay!
20:05:06 <stickster> Nice job on that, by the way
20:05:08 <rbergeron> #chair stickster jsmith
20:05:08 <zodbot> Current chairs: jsmith rbergeron stickster
20:05:31 <rbergeron> thanks! I can't believe I couldn't figure out what the link tracking was called to plug that in myself,
20:05:38 <rbergeron> but it looks like it all got in there in a timely manner.
20:05:54 <stickster> rbergeron: You mean the stuff here? https://fedoraproject.org/wiki/Link_tracking
20:05:59 <rbergeron> That's the stuff. :)
20:06:16 <rbergeron> I was thinking of referral linking, so my wiki searches were not going well.
20:06:23 <stickster> aha!
20:06:39 * rbergeron notes that we shoudl probably link to that somewhere on the marketing page if we haven't done so already
20:06:59 <jsmith> I couldn't find it either, but luckily mmcgrath knew where it was
20:07:03 * rbergeron goes to look if it is and she's just blind
20:07:29 <rbergeron> Nope, not there.
20:07:53 <rbergeron> I think that could use some inclusion maybe on the main page, as well as the as-of-yet still not done Beta announcement SOP.
20:08:10 * stickster adds to Marketing resources list
20:08:21 <rbergeron> oh, thank you :)
20:08:41 <rbergeron> #action rbergeron to at note link tracking in various Announcement SOPs.
20:09:14 <rbergeron> #topic One-page release notes
20:09:27 <rbergeron> I promised last week to do a blog post on this to find some recruits, and failed. :)
20:09:45 <rbergeron> So I'll be doing that for reals, since I need some help before I go batty :)
20:10:24 <rrix> oh, hi
20:10:25 <stickster> rbergeron: Last release, IIRC, we had help from students -- is that correct?
20:10:27 <rbergeron> Stickster: you said you put out some twitter calls for love on this?
20:10:41 <rbergeron> stickster: I'd loosely say that, yes :)
20:10:47 <stickster> rbergeron: Not exactly -- my action item was to do identi.ca/twitter to help direct to your blog post
20:10:49 <rbergeron> rrix: oh, HAI :)
20:10:55 <rrix> OHAI
20:11:02 <rbergeron> stickster: so your dependency needs to get to work :)
20:11:03 <stickster> rbergeron: But I'll be happy to send out a general call for help on the @fedora accounts
20:11:05 * rrix sits down sipping a latte
20:11:13 <stickster> I can add more later after your blog post is done, no need to wait
20:11:17 * stickster goes to do that right now.
20:11:17 <rbergeron> Okee dokee.
20:12:05 <rbergeron> #topic Firefox bookmarks
20:12:10 <rbergeron> rrix: since you're here :)
20:12:19 <rbergeron> I believe you have good news for me, yes? :)
20:12:29 <rrix> Yesh. I'mma be rebuilding that for F14 shortly
20:12:36 <stickster> \o/
20:12:40 <rrix> (within the next hour with luck)
20:12:53 <rbergeron> Awesome. Thank you :)
20:13:11 * rbergeron will be sure to take rrix to the best cookie shop on earth on the way to Utah ;)
20:13:22 <rrix> yay, cookiez
20:13:39 <rbergeron> I know! cookies are good.
20:13:52 <rbergeron> #topic F14 News
20:14:06 <rbergeron> #info Having news is good news! :)
20:14:25 <rbergeron> We usually keep track of all of the news links that come into the marketing mailing list on a wiki page.
20:15:13 <rbergeron> #link https://fedoraproject.org/wiki/Marketing/PressArchive/F13
20:15:26 <rbergeron> ^^^^ that's the list for the F13 news.
20:15:36 <rbergeron> We haven't yet started keeping track of F14 news, but we need to start doing so.
20:16:14 <rbergeron> We always have quite a few community members who do an awesome job of keeping up with this and sending links to the list, and I'd like to encourage everyone to keep doing just that.
20:16:55 <rbergeron> What we need *now* is a place where we can start tracking F14 news on the wiki, and make sure that the backlog gets into that wiki page off the mailing list.
20:18:19 <stickster> rbergeron: What needs to happen for that? Just a copy of the F13 page and blank the content?
20:18:22 <stickster> Or something else?
20:18:42 <rbergeron> Pretty much - copy the table format, and maybe put one in to get people started.
20:19:09 <rbergeron> The table we use allows things to be sorted by date, author, ABC title, etc, so it's really nice to use what we've got.
20:19:12 <rbergeron> I'm into recycling. ;)
20:19:35 <rbergeron> But essentially, yes - copying the f13 page and blanking the content.
20:20:54 <rbergeron> #action rbergeron to post on list about an awesome easy task to do - create and start filling the F14 news page!
20:21:17 <rbergeron> #topic Feature Profiles
20:21:35 <rbergeron> jsmith: I know you just got the email I promised you last week on this. Any questions?
20:21:44 <stickster> #info stickster just created https://fedoraproject.org/wiki/Fedora_14_press_archive
20:21:48 * rbergeron runs to grab a soda and stuff
20:21:49 <jsmith> No questions
20:21:53 <jsmith> (no progress, but no questions)
20:21:58 <rbergeron> :)
20:22:11 <stickster> rbergeron: What are our deadlines for the feature profiles?
20:22:29 * rbergeron is lacking progress as well, but actually got her questions written up to send off to justin, so that's progress at least.
20:22:50 * stickster had half finished his and then systemd ended up being deferred :-D
20:22:51 <rbergeron> stickster: I think we may have been dependent in the past on things like red hat press blog schedules, so I don't knwo where jsmith is on that right now.
20:23:03 <rbergeron> stickster: that's a bummer, but save those questions for next time :)
20:23:45 <stickster> rbergeron: jsmith: We have videos scheduled IIRC for 10/12(?), 10/26, 11/2, where 11/2 is the general release video
20:26:31 <stickster> The first video is a retrospective on desktop features as a "customer testimonial" from Red Hat. The video explains how Fedora as an R&D lab has produced great results for Red Hat as a contributor in the Fedora Project
20:27:06 <stickster> The second is scheduled to cover development tools, specifically GDB and memory debugging awesomeness that's brand new and innovative in F14
20:27:11 <rbergeron> So - none of the feature profiles we currently haev scheduled really go with that, correct?
20:27:21 <rbergeron> by that i mean retrospective on desktop
20:27:37 <rbergeron> well, or development tools, either, which I think could *really* be an awesome feature profile
20:27:48 * rbergeron looks to the time gods
20:28:14 <rbergeron> what's in the general release video?
20:28:23 <stickster> Not precisely -- but I would say that we could stagger our feature profiles -- Kara Schiltz could probably get us some Thursday space to publish feature profile blog entries
20:28:34 <stickster> rbergeron: One thing at a time, I get confused easily
20:28:36 <stickster> :-)
20:28:50 <rbergeron> stickster: me too, what were we talking about? :)
20:29:01 <stickster> rbergeron: Feature profiles and the fact that they don't match up 1-to-1 with videos
20:29:07 <rbergeron> Yes.
20:29:24 <stickster> Mainly that's because we don't have people available to be subjects for those videos this time around
20:29:26 <rbergeron> I think there looks to be good time between 10-12 and 10-26 where we could probably do something.
20:29:43 <stickster> So here's an idea
20:29:50 * rbergeron loves ideas!
20:29:59 * jsmith listens
20:30:14 <stickster> #idea Ask Kara Schiltz if we can get a couple Thursdays where the RH press blog could contain a short entry pointing to one of our feature profiles
20:31:10 <stickster> i.e. Thursday 10/14, 10/21, and Thu 10/28, have press blog entries that point to the Fedora wiki for full information/coverage
20:31:24 <rbergeron> I think that sounds good. I'll check with Justin and see how long it will take him to get back with me on the EC2 stuff; i suspect that one will take less time than Mini-sig stuff, which I suspect will be coordinating with a larger number of prospective interviewees.
20:31:35 <stickster> This means each feature profile owner needs to write a short press blog and get it to Kara about a week beforehand so it can be reviewed, approved, etc. for publishing
20:32:10 * rbergeron hasn't written a press blog before and is looking forward to it
20:32:45 <stickster> rbergeron: I can add some links here for reference, hang on
20:32:55 <rbergeron> stickster: sure!
20:33:06 <stickster> #info stickster provides some links from the F13 era press blog entries
20:33:27 <rbergeron> They'd probably go well in the Feature Profile SOP too, if we want to make that end of things more of a permanent part of the process.
20:33:31 <stickster> #link http://press.redhat.com/2010/05/10/making-3d-free-for-innovation-fedora-13-graphics-drivers/ (video drivers)
20:33:46 <stickster> #link http://press.redhat.com/2010/04/27/fedora-13-spotlight-feature-exploring-new-frontiers-of-python-development/ (Python debugging improvements)
20:33:59 <stickster> #link http://press.redhat.com/2010/04/20/fedora-13-spotlight-feature-networkmanager-gets-even-more-connected/ (NetworkManager bling)
20:34:36 <stickster> #info These stories provide a good introduction to how a press blog entry is structured, the tone, etc.
20:34:46 * rbergeron nods
20:35:05 <stickster> rbergeron: If anyone creates those, jsmith, kschiltz, and I can take care of review/edits for publication.
20:35:20 <rbergeron> stickster: where should we create those? Just in email?
20:35:26 <stickster> rbergeron: Yes, that would be perfect
20:35:27 <jsmith> rbergeron: Yeah, email is fine
20:35:34 <rbergeron> okee dokee.
20:35:58 <stickster> rbergeron: Generally, every release the FPL is responsible for ensuring we have several of those happening for the release to drive journalist interest and story publication
20:36:04 <rbergeron> Do we want to make this a more perma-part of the process for doing SOPs?
20:36:42 <stickster> rbergeron: It's optimal when the feature profiles and press blog entries match up with our videos, but it's not a hard requirement
20:36:45 <jsmith> Please!
20:37:41 <rbergeron> #action rbergeron add some info about press blogs to Feature Profiles SOP.
20:38:11 <rbergeron> Okay. Anything else here?
20:38:23 <rbergeron> Who is taking the action to talk to Kara about the dates of additional press blogs?
20:38:44 <stickster> rbergeron: I can do that for jsmith
20:38:47 * jsmith delegates that to stickster
20:38:53 <jsmith> Dang, I'm too slow on the draw today :-p
20:39:03 <stickster> jsmith: Use it while you can my friend
20:39:20 <rbergeron> awesome.
20:39:38 <rbergeron> #action stickster to talk to kara about prospective dates of press blogs to go with Feature profiles.
20:39:47 <rbergeron> Let us know when you know the dates, please :)
20:40:05 <rbergeron> You mentioned 3 dates - do we just haev 2 feature profiles in progress, or three?
20:40:23 <rbergeron> Or did you have another idea for the third date?
20:40:37 <stickster> rbergeron: List them for me again for reference please :-)
20:40:49 * stickster has a lot of details floating in his head and can't recall all of them at will anymore :-(
20:41:26 <rbergeron> 13:30 < stickster> #idea Ask Kara Schiltz if we can get a couple Thursdays  where the RH press blog could contain a short entry pointing  to one of our feature profiles
20:41:29 <rbergeron> 13:31 < stickster> i.e. Thursday 10/14, 10/21, and Thu 10/28, have press blog  entries that point to the Fedora wiki for full  information/coverage
20:41:40 <rbergeron> For the profiles we have EC2, and mini-sig stuff.
20:41:47 <rbergeron> With volunteers attached.
20:41:48 <stickster> That's what I was looking for, thanks
20:41:52 <rbergeron> Unless I'm missing something.
20:42:04 <stickster> So we could use two Thursdays then.
20:42:10 * stickster will work on that email.
20:42:16 <rbergeron> Awesome. Thank you :))))
20:42:46 <rbergeron> #topic AOB! (Any other business)
20:42:54 <rbergeron> That's abotu all I have for the moment.
20:43:06 <rbergeron> stickster, jsmith: anything to add?
20:43:16 <stickster> rbergeron: How are we doing on the schedule overall?
20:43:40 <stickster> I got the items removed where I'd inadvertently gunked up the schedule
20:43:55 <jsmith> The beta release notes rocked!
20:44:03 <rbergeron> stickster: The schedule looks much better and far less puzzling to me :)
20:44:04 <jsmith> Thanks for your hard work on that!
20:44:13 <jsmith> The schedule is looking pretty good
20:44:20 <rbergeron> I think overall we're coming along.
20:44:22 <stickster> #link http://twitter.com/fedora/status/25818322868 <-- tweet re: one page release notes
20:45:22 <rbergeron> I feel like I haven't been as efficient this time around on keeping track of things, but I think that's been a combination of my time, plus some extra stuff in teh schedule that threw me off, and people back in school, in different roles, etc.
20:45:30 <rbergeron> Need to find some more additional marketing blood :)
20:46:15 <stickster> rbergeron: Yeah, notice that tweet is more oriented toward, "Would you like to do something positive for Fedora advocacy?" rather than just saying, "come help with this one task"
20:46:40 <rbergeron> stickster: yes, I think that's a great way to approach it.
20:46:49 * rbergeron will keep that in mind for her blog :)
20:47:13 <rbergeron> jsmith: I know we had discussed the start.fp.o thing a few weeks back. Where aer we on that?
20:47:25 <stickster> #idea Let's stay alert on the list for new folks in case they come looking for help. Send replies quickly and get them on the critical path tasks such as one-page release notes. That includes explaining the task and meeting them on IRC for hand holding
20:47:29 <rbergeron> Do we need to prod for more feedback (and by that i mean some feedback, any, plz) on the list?
20:47:33 <stickster> #undo
20:47:33 <zodbot> Removing item from minutes: <MeetBot.items.Idea object at 0x2b7d2f56e9d0>
20:47:38 <stickster> #idea Let's stay alert on the list for new folks in case they come looking to help. Send replies quickly and get them on the critical path tasks such as one-page release notes. That includes explaining the task and meeting them on IRC for hand holding
20:48:12 * stickster notes that it's rarely enough to send just one request. Everyone's busy at release time and prodding is a good idea :-)
20:48:26 * rbergeron agrees
20:48:34 <rbergeron> I find that more and more :)
20:48:46 <jsmith> rbergeron: We're at the point where the Board is asking Marketing to come up with a list of what they'd like to see on start.fp.o, and then the Board will try to get someone (Design? Websites? Random acts of kindness?) to help implement said ideas.
20:48:52 * wonderer is late ... sorry.
20:48:58 <rbergeron> hiya wonderer :)
20:50:00 <rbergeron> jsmith: would you like to send out an email to that effect to the marketing list?
20:50:36 <wonderer> +1
20:50:41 <jsmith> rbergeron: Yes... it's been on my to-do list, but lower priority than other stuff on my list :-)
20:50:44 * jsmith will do it though
20:51:08 <rbergeron> cool. :) thanks!
20:51:20 * stickster just emailed the Marketing list to explain the press blog entries thing
20:51:26 <jsmith> Danke
20:51:35 <rbergeron> #action jsmith to send mail to mktg-list about start.fedoraproject.org brainstorming
20:51:42 * wonderer is listening to WKNC in tradition to the MKTG FAD ;-)
20:51:47 <rbergeron> stickster: thank you :)
20:51:56 <rbergeron> Anything else?
20:52:03 * jsmith has nothing else
20:52:07 <wonderer> !
20:52:14 <rbergeron> wonderer - go ahead :)
20:52:52 <wonderer> I did not know if it came up, but I want to know how FUDCON Zurich was for the guys?! Also it was the first time we deal with the german Redhat-Press-Agency thingy.
20:53:15 <wonderer> i posted some upcomings of the press footage in the wiki, but as I wasn't there I can not tell more.
20:53:26 <wonderer> jsmith: how where the interviews?
20:53:53 <jsmith> wonderer: The interviews didn't happen :-(
20:54:10 <jsmith> wonderer: I'm not sure why they didn't happen, but there was a breakdown in communication...
20:54:29 <wonderer> jsmith: Ok, then next time I will do them ... so they WILL happen!
20:54:37 <jsmith> :-)
20:55:53 <rbergeron> wonderer: i saw all those links for the press coverage. nice job!
20:56:29 <wonderer> jsmith: how was your feeling overall from the FUDCON? was it good or bad announced, where could we maybe improve? more or less press coverage, more social networking, more journalists?
20:57:35 <jsmith> wonderer: We could have gotten some journalists there, but other than that, I think it went quiet well.
20:57:39 <wonderer> rbergeron: thanks. It was not so easy to get those presstexts out fast with RH legal AND the agency in between so I learned that we should prepare much earlier - if we have it to do this way :-)
20:58:07 <jsmith> wonderer: I always have a hard time knowing whether or not we're doing a good job of marketing FUDCons, especially in foreign countries.  But overall, I think this went OK.
20:58:18 <wonderer> jsmith: Ok, then I also will have my Photojournalist gear packed up for those events!
20:58:42 <wonderer> ;-)
20:58:47 <rbergeron> awesome.
20:59:24 * rbergeron would lvoe to see more feedback about fudcon zurich in general going to the fudcon-planning list :)
20:59:35 <rbergeron> anyone else have any last minute comments?
21:00:00 <wonderer> thats why I want to get the Design FAD happen -> "train" some photographers (I have prepared allready some prsentations and talked to nicu and mo) so that we have our own Photojournalists for good photos.
21:00:31 <wonderer> eof
21:00:51 <rbergeron> alrighty. :)
21:01:09 <wonderer> Oh one other thing ...
21:01:11 <rbergeron> Thanks for coming, everyone :)
21:01:16 <rbergeron> oh, yes?
21:01:17 <stickster> Thanks rbergeron for a good meeting!
21:01:46 <wonderer> but please do not shoot me .... do we have any news from the RedHat Video guys about our Marketing videos we have done back im march...?
21:02:01 <wonderer> maybe stickster... +duck*
21:02:17 <stickster> I don't have any news about it, no
21:02:27 <rbergeron> I have no clue.
21:02:46 * rbergeron wonders if spevack happens to know, and will shoot him an email to that effect
21:02:48 <stickster> I know the Creative team has a very full plate doing work for F14 and internal Red Hat
21:02:49 <wonderer> stickster: could you ask them if you are around ...?
21:03:27 <wonderer> Yeah, I know ... but its also maybe a way to get fresh blodd and rbergern has not to bake so many girlscout cookies :-)
21:03:38 <rbergeron> i don't bake the girl scout cookies. I only buy them :)
21:03:56 <stickster> wonderer: I'll see if we might be able to plan on a video for December or January
21:04:06 <wonderer> thanks.
21:04:07 <rbergeron> #action rbergeron to mail spevack to see if he's heard anything about our videos we made at the marketing fad in march.
21:04:22 <stickster> I'll need jsmith to drive it to completion. I imagine it's very hard for the video team to pull a few minutes out of a 90-minute shoot :-)
21:05:11 <wonderer> naaaa.... not so hard as to translate the FWN every week in another language and make a 3-5min Podcast out of it :-)
21:05:22 * rbergeron grins
21:05:31 <rbergeron> okay.
21:05:32 <stickster> If I can get them to reduce one camera's roll to a smaller size, as a team we could help figure out a 2- or 3-minute story
21:05:37 <stickster> <eof>
21:05:49 <wonderer> ;-)
21:05:52 <rbergeron> maybe we can see if they have the video that we can look at somewhere and see what we can do with it.
21:06:04 <rbergeron> I'll look into it :)
21:06:12 <rbergeron> Annnnything else?
21:08:15 <rbergeron> okay.
21:08:20 * rbergeron waves to all.
21:08:23 <rbergeron> #endmeeting