20:05:14 <rbergeron> #startmeeting Fedora Marketing
20:05:14 <zodbot> Meeting started Tue Oct  5 20:05:14 2010 UTC.  The chair is rbergeron. Information about MeetBot at http://wiki.debian.org/MeetBot.
20:05:14 <zodbot> Useful Commands: #action #agreed #halp #info #idea #link #topic.
20:05:28 <rbergeron> #meetingname Marketing
20:05:28 <zodbot> The meeting name has been set to 'marketing'
20:05:39 * stickster 
20:06:33 * stickster saw jsmith here earlier
20:06:44 <rbergeron> yup.
20:06:47 <jsmith> I'm back
20:06:48 <rbergeron> as did i :)
20:07:32 <rbergeron> okeedokee.
20:07:38 <jsmith> rbergeron: Sorry to hear you're having computer problems :-(
20:07:45 * rbergeron goes about looking at the agenda
20:07:58 <rbergeron> jsmith: I think my house is cursed with it :)
20:08:14 <stickster> #link http://poelstra.fedorapeople.org/schedules/f-14/f-14-marketing-tasks.html <-- Marketing schedule
20:08:29 * rbergeron is borrowing sdake's pimpin workstation that daddy shadowman provided
20:08:36 <stickster> woowoo
20:08:56 <rbergeron> if only i could run a marketing meeting in 8 virtual machines
20:09:00 <rbergeron> :)
20:09:31 <rbergeron> #link
20:09:48 <rbergeron> #link http://fedoraproject.org/wiki/Marketing_Meetings#Agenda
20:10:00 <rbergeron> Okeedokee.
20:10:06 <rbergeron> #topic New Meeting Time
20:10:12 <stickster> Do we haz one?
20:10:42 <rbergeron> The code is on my computer with the dead battery. I got it back to working, and then... now it's not, and i was going to paste that link in so we could look at it.
20:10:51 * rbergeron wonders if maybe she has a funky outlet in her house now that she thinks about it
20:11:00 <rbergeron> anyway, I'll get that sorted here shortly.
20:11:08 <stickster> rbergeron: Did you send that to the list perchance?
20:11:10 <rbergeron> because we need a new time desparately, i think
20:11:33 <rbergeron> stickster: I sent a request, but i didn't send the special link to check what everyone had sent
20:11:37 <rbergeron> ie: i failed the bus/raptor test
20:11:42 <stickster> Eww
20:11:59 <rbergeron> yeah.
20:12:08 <rbergeron> Okay, moving on from my fail :)
20:12:13 <stickster> rbergeron: If you log in at whenisgood.net, it will show up under your account if you made one
20:12:25 <rbergeron> hrmmmm - I'll have to look at that.
20:12:32 <stickster> rbergeron: http://whenisgood.net/YourAccount
20:12:57 <rbergeron> #topic Feature Profile Status
20:13:02 * rbergeron looks in parallel
20:13:09 <rbergeron> jsmith: how goes it?
20:13:21 <jsmith> rbergeron: Just trying to get my ducks in a row for UTOSC
20:13:35 <jsmith> rbergeron: I chatted with pbrobinson briefly today about it
20:13:41 <rbergeron> ohyes, join the club :)
20:13:43 <jsmith> rbergeron: I'm hoping to have it all finished by this time next week
20:13:57 <rbergeron> jsmith: cool.
20:14:07 * stickster notes that he and jsmith were in a call with Kara earlier and talked a little about feature profiles and how we could publicize them on the press blog. I understand she piped up on list, but I'm not caught up there from this morning
20:14:49 <rbergeron> stickster: she said october 21 and 28 would be good days.
20:15:27 <stickster> rbergeron: So jsmith is going to shoot for his to go out 10/21
20:15:37 <stickster> rbergeron: was the other one cloud/EC2 from you?
20:15:42 <rbergeron> okay. yup
20:15:45 <rbergeron> so that can be the 28th.
20:15:59 <stickster> rbergeron: Notice how we gave you the extra week there, that was on purpose ;-)
20:16:04 <rbergeron> #info jsmith's mini-sig Feature Profile will be on the 21st
20:16:12 <rbergeron> #info rbergeron's EC2 feature profile will be on the 28th
20:16:19 <rbergeron> stickster: yes, and i appreciate that greatly :)
20:16:19 <stickster> #info Mini SIG is now freshly rechristened as Mobility SIG
20:16:37 <rbergeron> I knew that :)
20:16:54 * stickster spreading the news for readers! Yay :-D
20:17:09 <rbergeron> jsmith: just pipe up if you need help, screenshots, whatever :)
20:17:48 <jsmith> rbergeron: I know how to yell!
20:17:54 <rbergeron> excellent!
20:18:03 <stickster> #info stickster is working on several other upcoming press blog entries as a way of pitching in -- the ones around two upcoming videos
20:18:11 <rbergeron> #topic Firefox Bookmarks
20:18:16 <rbergeron> rrix: i know you're lurking :)
20:18:33 <stickster> rbergeron: I had one more thing on Feature Profiles
20:18:41 <rbergeron> oh.
20:18:42 <rbergeron> #undo
20:18:42 <zodbot> Removing item from minutes: <MeetBot.items.Topic object at 0x2b7d30d17950>
20:18:48 <rbergeron> #chair stickster jsmith
20:18:48 <zodbot> Current chairs: jsmith rbergeron stickster
20:18:51 <rbergeron> go ahead :)
20:19:15 <stickster> #idea Can you guys (rbergeron, jsmith) each fill in a row on https://fedoraproject.org/wiki/F14_feature_profiles ?
20:19:30 <jsmith> Sure
20:19:45 <rbergeron> Yes, I said if i didn't get to it before the meetnig i'd do it during the meeting :)
20:19:50 <stickster> #action rbergeron jsmith fill in a row on the [[F14 feature profiles]] page
20:19:51 <stickster> rbergeron: sweet
20:19:57 * stickster eof
20:20:06 <rbergeron> okay!
20:20:08 <rrix> rbergeron: I'm supposed to be in class, but hi :P
20:20:17 <rbergeron> #topic Firefox Bookmarks
20:20:19 * rrix sits down in the back
20:20:26 <rrix> Oh, I need to push that build
20:20:29 <rbergeron> rrix: is that all wrapped up?
20:20:30 <rbergeron> okay
20:20:59 <rbergeron> #action rrix to push firefox build before rbergeron picks him up tomorrow :D
20:21:15 * rrix goes to do that _right_now_
20:21:19 <stickster> rrix: Thanks -- change deadline is arriving fast!
20:21:26 <rrix> Oh
20:21:28 <rrix> It's in stable
20:21:29 <rrix> :D
20:21:39 <stickster> Well in that case, thanks -- you beat the change deadline! ;-)
20:21:43 <rrix> <3 testers https://admin.fedoraproject.org/updates/fedora-bookmarks-14-1
20:21:54 <rbergeron> :)
20:22:00 <rrix> #info QA is awesum and ahead of rrix.
20:22:03 * rbergeron packs an extra box of cookies
20:22:05 <rbergeron> #chair rrix
20:22:05 <zodbot> Current chairs: jsmith rbergeron rrix stickster
20:22:49 <rbergeron> #topic One Page Release Notes
20:23:03 <rbergeron> So I finally wrote that whole blog post I said I'd write.
20:23:30 <rbergeron> I think I'm going to spend some time during UTOSC hacking away on this, and hopefully I can get some of the other Fedora folks who are there to help as well.
20:23:57 <rbergeron> If nothing else, we can have a nice group effort on some marketing stuff while we're there when we're not doing all the other things we'er doing.
20:24:10 <rrix> +1
20:24:20 <rrix> how many marketing monkeys will be there?
20:24:35 <stickster> rbergeron: I recall mchua_afk has done worksprints like that in the past, I know jsmith will be around (although I suspect herlo will be pretty busy)
20:24:55 <rbergeron> Well, you and me, and jsmith - plus quaid and lcafiero if they want to join which I hope they will :)
20:24:59 <stickster> rbergeron: jsmith: If you guys do that, you should advertise where you'll hang out online and entice others to help by pre-publicizing it on your blogs.
20:25:24 <MarkDude> Am I How late am I?
20:25:31 <rbergeron> *nod* I'll see if Herlo maybe has a spot where we can hang out - if not, i hear *someone* got a pimpin suite.
20:25:57 <rbergeron> markdude: no such thing as late to a marketing meeting, i'm always happy to up the number of people here :)
20:26:09 <MarkDude> Cool.
20:26:41 <rbergeron> Also on that list of things we can do - maybe push some of the ongoing, incoming F14 news into the list, and do some screenshots for the one page release notes as well.
20:27:19 <rbergeron> Screenshots are the next major item on the schedule - and I'm not sure where they'er used besides the one page release notes.
20:28:00 * rbergeron double checks the schedule
20:28:01 * MarkDude is interested in *how* to market Fedora in my area. We have classes lined up. I want to create some appeal for thosethat care about Freedom. And hopefully the other 3 pillars too
20:28:39 <rbergeron> Markdude: I'll catch up with that in a few moments :)
20:28:57 <rbergeron> #topic Final Announcement
20:29:38 <rbergeron> I saw stickster sent out a great email about helping create the final announcement, as well as some of the work he and jsmith are doing with kara to work on the red hat versino of the final announcement.
20:29:39 <stickster> rbergeron: Re: above -- I was also referring to where you'll hang out *online* -- i.e., do your worksprint here in #fedora-mktg and let the community know how they can join and help
20:29:57 * stickster eof
20:29:58 <rbergeron> stickster: ah, I knew that.
20:30:02 * rbergeron is slow today :)
20:30:05 <stickster> coolio
20:30:35 <rbergeron> In any case: I think the schedule is coming along.
20:30:37 <stickster> Yes, Red Hat is doing their normal routine of preparing an official company press release about Fedora 14 GA -- and we'll build that in large part from the community announcement text.
20:31:02 <rbergeron> stickster: the schedule dates on that seem odd.
20:31:22 <rbergeron> Do we need to push that back a bit to give jsmith time to work on the Final with Red Hat without it being completely last minute in the future?
20:31:26 <stickster> rbergeron: ? do tell!
20:31:48 <stickster> rbergeron: Might need to -- but keep in mind that our change deadline for F14 doesn't happen until 10/19
20:32:09 <rbergeron> cerate GA announcement is Friday the 15th through Monday the 25th - most of the marketing stuff runs tuesday through tuesday
20:32:18 <rbergeron> your change deadline - meaning change with kara?
20:32:24 <rbergeron> what types of changes
20:32:40 <stickster> rbergeron: "change deadline" == time when development should be all done on F14, except for fixing remaining accepted blocker bugs
20:32:48 <rbergeron> ohhhh
20:32:51 <stickster> So any decisions on changes should be really final after that
20:33:10 <rbergeron> So you're saying - we don't want to write something entirely around some feature that could potentially get the boot, etc
20:33:19 <stickster> And you wouldn't expect any code to be radically different between 10/19 and the GA date, meaning the announcement could get set in stone pretty quickly after that
20:33:21 <stickster> rbergeron: EXACTLY.
20:33:32 <rbergeron> okay.
20:33:38 <rbergeron> Well, these dates probably work well then.
20:33:49 <rbergeron> Okay!
20:33:55 <stickster> So I think Kara is working on the draft for the RHT press release, and we wouldn't send it for review before 10/22-10/25 I imagine
20:34:07 <rbergeron> ah, sounds good.
20:34:11 <stickster> It would be ready in plenty of time for the release date of Nov-2
20:34:16 <rbergeron> anything else there?
20:34:17 * rbergeron nods
20:34:42 <rbergeron> okay.
20:34:50 <rbergeron> #topic Marketing Fedora in my area
20:34:56 <rbergeron> Markdude: take it away :)
20:35:00 <MarkDude> We are still aiming at the *elite* folks as a project?
20:35:19 <MarkDude> Without saying the word elite is my take on Fedora's vision
20:35:25 <stickster> *sigh
20:35:57 <MarkDude> How best for me to market in my area. I know the 4 pillars are received well here
20:36:01 <stickster> MarkDude: Let's take this back a step. What do *you* want to do, specifically, in your area to promote Fedora?
20:36:11 <rbergeron> I think that maybe moer advanced/technical users may have been something that has been a thought in the past.
20:36:38 <MarkDude> Fedora classes on Thursdays at a coffee shop that has class space
20:36:39 <jsmith> MarkDude: Look at the new vision statement... it should be obvious that the answer is "We're welcoming to folks of many different backgrounds and interests, and not just technogeeks"
20:36:47 <rbergeron> I think the Board has some vision stuff that we'll be reading about in the next few days that might be more illuminating there.
20:36:53 <MarkDude> and a big screen tv to plug in and teach from
20:36:54 <rbergeron> did we have a vision statement announcement?
20:37:08 <jsmith> rbergeron: I'm not sure it got announced yet -- we voted on it yesterday.
20:37:13 <jsmith> rbergeron: It's official... hold on.
20:37:22 <stickster> MarkDude: What do you want to teach there?
20:37:33 <jsmith> "The Fedora Project creates a world where free culture is welcoming and widespread, collaboration is commonplace, and people control their content and devices."
20:37:35 <stickster> Do you want to teach people how to set up a web server, or do you want to teach them how to install?
20:37:40 <stickster> (for example)
20:37:45 <MarkDude> Ok, So I can do this like my past experiences with Ubuntu
20:37:54 <rbergeron> markdude: I think that Fedora in general can be marketing to anyone.
20:37:58 <MarkDude> stickster, 1st what Fedora is
20:37:59 <stickster> rbergeron: +1
20:38:00 <rbergeron> err, marketed to anyone.
20:38:06 <rbergeron> Every audience is different
20:38:07 <MarkDude> Then more
20:38:16 <rbergeron> so if there are things taht you think resonate with them - go for it :)
20:38:31 <rbergeron> We have things like the onepage release notes that can be applicable to *every* audience, just about.
20:38:38 <MarkDude> Ultimately with a goal of creating more contributors
20:38:46 <stickster> MarkDude: So when you say classes, you mean, you want to introduce them to running the Fedora product first?
20:39:10 <MarkDude> Yes, we already do FOSS classes for newer users
20:39:27 <stickster> That doesn't sound to me like it requires any elite-ness. Encourage people to bring a laptop, hand out Live CDs, and let them try it.
20:39:28 <MarkDude> And also teach Ubuntu, and just added Puppy Linux
20:39:41 <stickster> MarkDude: Or even, show how it works first, then hand them CDs and let them try it
20:40:04 * MarkDude would prefer the elite- be a thing of the past anyway. I just want to follow the projects vision
20:40:07 <stickster> MarkDude: And offer to help with installation as needed either after your presentation or at a later date you choose with the people there
20:40:11 <MarkDude> Yes
20:40:22 <rbergeron> and let us know how it went :)
20:40:37 <MarkDude> We alreadt have ubuntu and Fedora CDs for the public to get there
20:40:53 <rbergeron> and if there are things that you think that would be additionally helpful to have - printed materials, etc - by all means, provide feedback on what we can add
20:41:35 <stickster> MarkDude: We have some great handouts for Fedora information that you can print out to accompany the CDs
20:41:37 <rbergeron> I think most people - ambassadors or otherwise - have different ways they like to do their own promotion or marketing of fedora. There's no specific guide - but most people are likely able to more directly address certain types of audiences
20:41:59 <MarkDude> Cool thx
20:42:11 <stickster> MarkDude: Do you need a link for those?
20:42:21 <MarkDude> The elite part being removed makes this much easier for us to do.
20:42:27 <MarkDude> stickster, yes please
20:42:33 <stickster> MarkDude: The "elite" never existed except in some people's minds.
20:42:42 <stickster> So it was never there to be removed in the first place ;-)
20:43:34 * MarkDude is happy to be mistaken on this :)
20:43:41 <rbergeron> :)
20:43:42 <stickster> MarkDude: https://fedoraproject.org/w/uploads/5/54/F13-onepage-relnotes.pdf <-- nice front+back PDF you can use for Fedora 13 handouts
20:44:04 <MarkDude> Those cubes are are pretty awesome also
20:44:41 <rbergeron> also, the tri-fold flyer: http://fedoraproject.org/wiki/Marketing/Flyer
20:44:56 <rbergeron> actually
20:45:00 <rbergeron> here: http://pfrields.fedorapeople.org/documents/fedora-flyer-2010-06/
20:45:08 * rbergeron bows to stickster
20:45:08 <MarkDude> Cool
20:45:34 <rbergeron> okee dokee.
20:45:40 <rbergeron> #topic Any other business?
20:45:56 * MarkDude other plan is to have a big party at Saxbys - to announce all of this
20:46:05 * rbergeron isn't try ing to rush along but needs to do laundry and pack and wash her car :)
20:46:09 <rbergeron> markdude: release party?
20:46:33 <MarkDude> Yep
20:46:41 <rbergeron> markdude: ambassadors would love to see more NA release parties :)
20:46:56 <MarkDude> We will have classes before then to fine tune stuf
20:47:16 <rbergeron> cool :)
20:47:31 <rbergeron> like i said - let us know if you need stuff.
20:48:01 * rbergeron looks around for anythign else? If not i'll close in a minute
20:48:12 * stickster eof
20:48:30 * jsmith has nothing else to add
20:48:52 <rbergeron> okeedokee.
20:48:59 <rbergeron> Thanks for coming, everyone :)
20:49:04 <rbergeron> thanks for popping in, markdude!
20:49:08 <rbergeron> #endmeeting