20:00:56 #startmeeting Fedora Marketing 20:00:56 Meeting started Tue Oct 25 20:00:56 2011 UTC. The chair is rbergeron. Information about MeetBot at http://wiki.debian.org/MeetBot. 20:00:56 Useful Commands: #action #agreed #halp #info #idea #link #topic. 20:00:59 #meetingname Fedora Marketing 20:00:59 The meeting name has been set to 'fedora_marketing' 20:01:01 #topic Who's here? 20:01:09 please answer while I get caffeine. 20:01:48 * jsmith is here 20:02:00 Beefy! 20:02:40 * azneita is also here 20:02:50 sweet. 20:03:09 Okay, let's get rolling. 20:03:15 #topic Release Stuff 20:03:39 So! 20:03:41 Ahem. 20:03:52 am I too late? 20:03:54 bckurera: I know you were looking at the Feature List. 20:03:57 nope. 20:04:01 NEVER TOO LATE FOR MARKETING. 20:04:06 Err, not feature list. 20:04:08 Talking points. 20:04:10 * rbergeron sighs, long day 20:04:16 noted that 20:04:17 rbergeron: Ben Cotton has agreed to write the release announcement :-) 20:04:20 Have you had a chance to look at that any more? 20:04:27 jsmith: very cool. 20:04:29 yes I was doing some edits and trying to complete it 20:04:35 rbergeron: Affix volunteered to start on the talking points -- they're still a bit rough, but they're started 20:04:47 bckurera: Oh, nice. 20:04:48 rbergeron: (this was last week -- haven't looked at them since) 20:04:52 bckurera: looks like you have a helper, too. 20:05:13 * azneita digs his mail 20:06:49 rbergeron and jsmith writing talking points is very new to me :) 20:07:01 bckurera: there's no time like the present :) 20:07:20 i know it's a bit slow at first. 20:07:26 But it gets better. 20:07:31 indeed 20:07:47 (And then after you do it for like 5 releases, you start thinking, "I have typed this sentence 400 different ways.") 20:08:24 rbergeron so funny huh :D 20:08:27 :) 20:08:37 It's good to hav enew people breathe life into things. 20:08:40 For sure. 20:09:17 So I think once we have that stuff put together, we can think about the One Page Release Notes, but I think for the moment it's probably fairly low-ish on the pole. 20:09:44 Those are pretty much the must-do tihngs, which are good to have, but I'd like for us to also think about... NEW THINGS. 20:09:52 SPeaking of New Things. 20:09:55 #topic Ideas. 20:09:57 I have an idea. 20:10:05 I hope you guys have ideas too. 20:10:19 * rbergeron looks at suehle, bckurera, azneita ;) 20:10:28 I'll chat about mine first real quicklike. 20:10:31 marketing sprint at fudcon pune 20:10:34 #topic Dear Beefy 20:10:42 * rbergeron pulls up a link real quicklike. 20:10:59 Once upon a time... 20:11:03 #link http://www.redhat.com/magazine/006apr05/departments/ask_shadowman/ 20:11:10 There used to be this column called Ask Shadowman. 20:11:14 rbergeron: Those were good times. 20:11:21 rbergeron: Do I hear "Ask Beefy" coming on? 20:11:45 Slightly irreverent, full of informative things, well-written, timely. 20:12:00 suehle: It's not a Yes. It's a ... well, you know. 20:12:01 ;) 20:12:04 rbergeron: I think it sounds BRILLIANT. 20:12:19 But the question is: Making it consumable, in front of fedora people. 20:12:23 For at least 6 months. 20:12:32 If it runs its course during F17, then so be it. 20:12:41 If it lives forever, like mustard on a shelf, then that's okay too. 20:12:49 it's something like this right? -http://ask.fedoraproject.org/questions/ 20:12:57 It could change! Like if it had started with Ask Verne, the answers would have been nautically themed with a French accent. 20:13:05 but for fedora 16 20:13:36 LOL. 20:13:48 azneita: not quite, but that's thenext interesting part. 20:13:54 We also have this new thing called Ask Fedora. 20:14:06 Now bear in mind, this was going to be Dear Beefy, and not Ask Beefy, at least in my head. 20:14:19 haha 20:14:25 (I was thinhking kind of like Dear Abby, and also, not totally and completely mimicking Ask Shadowman.) 20:14:48 sounds good anyway 20:14:51 I'm good with Dear Beefy. Maybe Get Beefy. no, that's a different program... 20:14:56 LOL. 20:14:58 hi azneita nice to see ya 20:15:03 That's Wendy's. Or something. :) 20:15:09 Marketing idea: Get Beefy protein powder 20:15:15 Oh. 20:15:28 What if we had "Where's the Beef" and spotlighted Fedora in a different part of hte world each week? ;) 20:15:43 (And didn't get sued by Arby's or whoever owns wendy's these days) 20:15:51 Maybe it would have to be Where's the Beefy. 20:15:55 do we get a mascot? 20:15:55 How about "Where's the BEefy" 20:15:57 Okay, I'm totally digressing. 20:16:24 how about wheres the miracle where we show slices of toast with beefy imprints 20:16:32 shall we list the possibilities and then select one? 20:16:34 Ohhhhhhhhhh. 20:16:41 Mizmo: that would be awesome. 20:17:09 Esp. since it would be very double-entendreish, joke-wise, to NA folks who remember the where's the beef slogan. ;) 20:17:11 The Where's The Beef trademark is owned by OLDEMARK LLC LIMITED LIABILITY COMPANY. Since you asked. 20:17:26 Thank you! 20:17:46 azneita: well, i suppose we do have a temporary mascot. 20:18:00 Whether or not he's accepted on a permanent basis... who knows. 20:18:25 This release is going to make me hungry on a regular basis. 20:18:33 mizmo: the where's the miracle thing seems like it would be cool as weekly blog / rotating on the front page of www.fp.o. 20:19:10 you know, like, where I'm "Community Marketeer", maybe? 20:19:29 * rbergeron wondres if we could convert a wordpress blog to just post to that spot ... somehow... oh, technical details, we'll get there. 20:19:39 #idea Dear Beefy / Ask Beefy. 20:19:53 #idea Where's the Miracle? (showcase Fedora in various spots around the globe.) 20:20:06 Sort of like where's waldo, but with toast. LOL 20:20:53 * rbergeron looks around for other thoughts. 20:21:07 Does that mean we can have funding for Beefy Miracle toasters? 20:22:18 suehle: LOL 20:23:31 * rbergeron sees all sorts of hot dog branders available on the internet 20:23:35 * azneita got some work mail, brb 20:23:51 rbergeron: Like... a tiny branding iron? 20:24:07 rbergeron: Like we could be burning the fedora logo into the hot dogs of passersby? 20:24:35 Yes, but I don't see a Fedora One. I see "Every $sportsteam on the planet" 20:24:35 Do hot dog cart umbrellas take sponsors? 20:25:43 Hot dog cart umbrellas and hot dog carts will do anyting if it involves money. 20:27:07 Okay. 20:27:11 Ummmmmm................ let's see. 20:27:14 Those are two ideas. 20:27:20 * rbergeron will throw out some more. 20:27:32 #topic Improving/Changing up Collateral-type stuff. 20:27:35 (Or just having it.) 20:28:03 http://mairin.wordpress.com/2011/03/11/flyers-about-free-open-source-software-for-sxsw-creatives/ <-- mo made these last year for sxsw. 20:28:07 And some tri-fold flyers. 20:28:21 Right now, we have a basic fedora flyer that ambassadors give out / create. 20:28:24 They have been continuingly very useful as I have run out of leftovers. 20:28:49 Aside from beefing up the number of flyers we could have, do we have any other thoughts on improving/refreshing things like that? 20:29:03 or something new we could do altogether in the "Informative Thing To Take With You" front? 20:29:03 beefing up... heehee 20:29:06 :) 20:29:21 The trifolds that were use-case specific (photographer, video, etc.) were really popular and useful. 20:29:36 the trifolds were Emichan's design 20:29:50 we keep getting requests for more coverage, like for coders or DJ's etc 20:30:22 specific use cases/audiences, basically? 20:30:23 if someone could take on figuring out topics for new trifolds / come up with copy i could churn out the PDFs 20:30:25 yeppers 20:31:03 * rbergeron looks at suehle and wonders if she might be interested in doing a bit of copy, and maybe we can brainstorm a list of topics now? 20:31:29 mizmo: I know that pbrobinson had some ideas along those lines 20:31:48 rbergeron: I could do that 20:31:53 And maybe matching that up with a "what kind of conference are you going to" - so people aren't feeling like they need to have all 20 versions on the table at every conference? 20:32:03 I RELISH THIS MEETING. 20:32:09 mizmo: He mentioned one for software developers (showcasing IDEs and languages), packagers, and people writing documentation 20:32:19 #chair suehle jsmith mizmo rharrison bckurera azneita 20:32:19 Current chairs: azneita bckurera jsmith mizmo rbergeron rharrison suehle 20:32:24 Let's brainstorm, shall we? 20:32:40 Unrelated, we have JUST ENOUGH time to request the Weinermobile appear at FUDCon blacksburg http://hotdoggerblog.com/contact-us/ 20:32:47 #idea New pamphlets for Diffrerent audiences. 20:32:49 WHAT 20:32:52 #idea Flyer for software developers (showcasing IDEs and languages) 20:33:04 #idea Flyer for people writing documentation 20:33:09 #idea Flyer for software packagers 20:33:11 i think the flyers have room enough to highlight 3 things 20:33:11 or just writers in general 20:33:16 suehle: Even better :-) 20:33:19 per topic 20:33:49 theres a cool/slicker writing app called focuswriter 20:33:59 one of those ones that takes over the full screen to help you concentrate 20:34:07 #idea Flyer for people who are interested in those White FLuffy Cloudy Things 20:34:23 Did we have a music creating one? 20:34:30 suehle: We did indeed 20:34:39 #idea Flyer for academics 20:35:50 Makers? 20:35:59 * rbergeron looks at suehle for thoughts on that one. Or rrix might have ideas there. 20:36:06 we had to build a lot of the makerbot tools from scratch 20:36:11 java... ugh 20:36:16 That whole type of ... movement. I suppose. 20:37:31 I think we could come up with something though, between me and rrix 20:37:33 * rbergeron throws out, maybe not a tri-fold, but a "The Relationship between Fedora and RHEL" ..... suitable for giving out at multiple kinds of booths... ? 20:37:39 and anybody else with a good idea 20:37:47 rbergeron: +1 20:38:04 +1 20:38:25 #idea maybe not a tri-fold, but a "The Relationship between Fedora and RHEL" ..... suitable for giving out at multiple kinds of booths... ? 20:38:44 #idea Trifold about open licensing rather than the 8.5x11 20:39:04 can reuse the content of course, but I think the trifolds are more appealing 20:39:13 and that one always seems to go first. 20:39:19 oh one for kids 20:39:23 #idea Flyer for kids 20:39:25 ooh, definitely 20:39:26 #idea Flyer for games 20:39:29 ooh 20:39:32 #idea Flyer for teachers 20:39:35 #idea Flyer for cooks 20:39:41 #idea Flyer for finance 20:39:50 (latter two topics, recently found a treasure trove of stuff in the repos) 20:39:55 what about... what do I mean here? Everyday life? General existence? Useful tools? 20:40:07 lifehacking? 20:40:17 ooh that could be 20:40:38 okay, let me ask this: 20:40:43 hamster-applet 20:40:44 gnote 20:40:47 are good candidates for that one 20:40:53 and the build in gnome agenda calendar thingy 20:41:14 #idea flyer for gamers 20:41:33 We have like, 3ish people here who can write, and fewer that can design. So I'm curious what a reasonable type of schedule for this might be? A new flyer every few weeks? 20:41:49 well 20:41:54 Maybe a blog post pointing to wiki page saying, "We want to make these, can you at least contribute framework, even if your english isn't perfect?" 20:41:59 if the writers have the content prepped with the screenshots ready to go 20:42:08 it seriously takes way, way less time on the design front 20:42:10 or rather, even if your grammar isn't perfect? 20:42:14 Right 20:42:30 Is there a guideline for, say, "how many words" you might want in a section, where pictures might logically go? 20:42:42 rbergeron, the ones we've already got :) 20:42:43 Or is that just a matter of juggling around a bit once you have the pieces? 20:42:56 https://fedoraproject.org/wiki/Design/SXSW_Materials#Brochures 20:43:22 erg and those pdf links are broke 20:43:23 * mizmo fixes 20:43:53 mizmo: yeahh 20:43:53 oh 20:43:55 yeah. 20:46:30 Okay, so maybe just wrangle people to get in some crucial details, and then convert those thoughts to Nice Pretty Paragraphs. 20:47:15 VPN, YOU FAIL ME 20:47:38 ugh i really, really hate the wiki edit button disappear game 20:47:43 yup 20:50:24 Okay. So I tihnk we're about out of steam here. 20:51:00 If the wiki "make a list, hope for some basic content" thing sounds reasonable, I'll do that on that front. 20:51:06 Using the ideas we have here. 20:53:08 I'll take that as a yes. :) 20:53:34 #action rbergeron to do wiki "make a list, hope for some basic content", blog 20:55:54 Okay then. 20:56:10 hi sparks! 20:56:22 * rbergeron will ship out minutes. 20:56:25 #endmeeting