15:00:27 #startmeeting 15:00:27 Meeting started Thu Jul 24 15:00:27 2014 UTC. The chair is croberts. Information about MeetBot at http://wiki.debian.org/MeetBot. 15:00:27 Useful Commands: #action #agreed #halp #info #idea #link #topic. 15:00:53 #meetingname Fedora Marketing Meeting 15:00:53 The meeting name has been set to 'fedora_marketing_meeting' 15:01:54 Hi everyone we will give people a few mins to get here 15:02:13 Topic #Roll call 15:02:17 #Topic roll call 15:02:22 Hey croberts 15:02:25 hi mitzie 15:02:26 .fas mitzie 15:02:27 mitzie: mitzie 'Zacharias Mitzelos' 15:02:30 .fas chrisroberts 15:02:31 croberts: chrisroberts 'Chris Roberts' 15:02:39 .fas zoltanh7211 15:02:40 .fas eischmann 15:02:40 zoltanh7211: zoltanh721 'Hoppár Zoltán' 15:02:42 .fas mailga 15:02:43 sesivany: eischmann 'Jiri Eischmann' 15:02:46 mailga: mailga 'Gabriele Trombini' 15:02:57 #chair mitzie 15:02:57 Current chairs: croberts mitzie 15:03:01 #chair mailga 15:03:01 Current chairs: croberts mailga mitzie 15:03:05 hello! 15:03:06 #chair eischmann 15:03:06 Current chairs: croberts eischmann mailga mitzie 15:03:12 #chair zoltanh7211 15:03:12 Current chairs: croberts eischmann mailga mitzie zoltanh7211 15:03:15 #chair mattdm 15:03:15 Current chairs: croberts eischmann mailga mattdm mitzie zoltanh7211 15:03:15 Hey mattdm! 15:03:19 Hi Matt 15:03:22 Hi Matthew* 15:03:23 hi everyone 15:03:33 .fas courcy 15:03:34 courcy: influencd '' - dcourcy 'Dan Courcy' 15:03:47 #chair dcourcy 15:03:47 Current chairs: croberts dcourcy eischmann mailga mattdm mitzie zoltanh7211 15:03:57 hi everyone. 15:04:03 mattdm is suehle joining? 15:04:08 hi Mailga 15:04:44 croberts: haven't heard 15:05:21 lets give it a few more minutes 15:05:59 I know she and JZB signed up for the whenisgood 15:07:27 * roshi is here as well 15:07:44 hi roshi 15:07:48 #chair roshi 15:07:48 Current chairs: croberts dcourcy eischmann mailga mattdm mitzie roshi zoltanh7211 15:07:58 he croberts :) been a while, sorry about that 15:08:21 ah no worries 15:10:07 I guess ruth and joe are busy at oscon 15:10:15 ok 15:10:25 lets go ahead and get started 15:10:50 #topic Introductions 15:11:23 .hellomynameis mattdm 15:11:24 mattdm: mattdm 'Matthew Miller' 15:11:46 We have some new people wanting to join marketing 15:11:54 * randomuser lurks around 15:12:00 and wanted to have them introduce themselves and us introduce us 15:12:30 hi all - I am one such new person 15:12:57 hi dan! 15:13:01 Hi Dan 15:13:06 (where dan==courcy) :) 15:13:12 Hey courcy and welcome! 15:13:20 welcome courcy 15:13:53 a little additional background - I currently work on the RHEL Product Marketing team - but am interested in getting more involved with Fedora as time allows -- : ) 15:14:20 good to hear :) Welcome to the team! 15:14:56 any other new people? 15:15:06 courcy: welcome also from me 15:15:19 not sure if I'd consider myself new :) 15:15:33 but I don't usually attend marketing meetings 15:15:44 hi Jiri :P 15:15:46 hi sesivany, glad to see you here. 15:16:24 I'm a FAmSCo chair, Fedora ambassador, I've been maintaining FB and G+ accounts of Fedora Project for +/- two years. 15:16:47 Very nice, we get a lot of traction on the magazine from FB 15:16:47 sesivany awesome :) 15:16:54 and even more for G+ :) 15:16:55 I've got a few other roles in the FP, but they're not so relevant to marketing. 15:17:30 well welcome to the meeting Jiri and Welcome to the team Dan. 15:17:47 I can introduce myself w.r.t. marketing as well :) 15:18:06 I have no background in marketing at all. However, know we really need it for fedora to succeed 15:18:41 :) 15:18:46 I've been doing some stuff with the magazine, but that's more of an "output" than the higher-level marketing plan and execution that we need 15:19:19 mattdm: +1 15:19:31 mattdm: +1 15:19:37 mattdm: definitely 15:19:52 We are glad to have you helping out Matthew especially with your other Fedora Project Leader duties 15:19:56 mattdm: +1 15:20:09 So I'm hoping I can help all of you with what you need to do that, including input from the board and from other fedora groups on what targets we want and so on 15:20:48 mattdm +1 and this will be a great step into our next topic 15:21:02 #topic Going over different roles that people can take on 15:22:20 As you all know suehle is looking to pass the lead on and I am sure everyone here has seen mattdm's email 15:22:40 how instead of one person having the lead we all share different responsibilities 15:23:48 I think this is a good idea, since this will make sure all areas of marketing get covered and we can have an awesome F21 release 15:24:11 Lets hear from mattdm and everyone else 15:24:13 leadership is more about helping people fill their role than doing the work yourself, croberts 15:24:42 do we have un idea on how to split the marketing job? 15:25:01 randomuser I agree that is why this is a good idea 15:25:02 croberts: I can surely continue taking care of our social media accounts. 15:25:07 randomuser: yes, I was just going to say that that's basically where I see my place here -- making sure that everyone has what they need 15:25:19 if you can get someone to take a coordinating role, that's a Good Thing 15:25:35 I think there are three basic things.... 15:25:57 1) coordination role, as randomuser says -- either one person or passed around as it is in fesco, or some other division 15:26:25 2) putting together plans for f21 (and in general) 15:26:43 3) "turning the crank" -- actually doing the work required by those plans 15:27:23 I think all of them are core things, +1 mattdm 15:27:27 * randomuser nods 15:27:32 +1 15:27:34 mitzie: yeah -- not in order of importance or anything :) 15:27:48 yeah, sure 15:28:08 there are periods of time when somethings requires more attention 15:28:19 you can probably get away with having someone coordinate according to the circumstances - ie groub discusses $topic, and, uh, mitzie volunteers to summarize and draft an action plan based on the discussion 15:28:34 but someone has to take that role, *every time* 15:28:55 +1 randomuser 15:28:58 randomuser: +1 15:29:34 +1 15:29:48 +1 15:30:07 though we'll need some specifics 15:30:40 I agree how can we as a group are we going to accomplish this. 15:31:21 right, so.... specifics. :) 15:32:01 if we have a "permanent" chair or co-chair, are there people interested in doing that? (I think yes, but let's see a show of hands) 15:32:20 alternately, we can do what FESCo does -- beg for someone to do it next time at the end of every meeting :) 15:32:36 for my own edification - what do you mean by chair 15:33:12 mattdm: Which oen would be the best? Confused :P 15:33:13 basically a cat herder for meetings courcy 15:33:18 I would suggest listing out the different scopes you want to cover - social media, press contacts, whatever - and someone volunteering as coordinator for each 15:33:37 but that's tactics, and someone still should coordinate *strategy* 15:34:00 randomuser: you mean a pool of coordinators? a sort of commitee? 15:34:21 you could organize that way, sure 15:34:44 but the strategy requires a low turning. 15:35:01 I'm not suggesting any formal implementation, just that if someone's on the hook for a given area, it's more likely the work will get done 15:35:13 +1 randomuser 15:35:19 courcy "meeting chair", mostly -- pulls together the agenda, makes sure meeting happens, checks up on action items and tickets 15:35:34 ^^ cat herder :P 15:35:38 gotcha thanks mattdm and roshi 15:36:00 * roshi has a strategy thing when we get to it 15:36:15 I think we need an similar thing and processing like FeSco has - or FAMSCo - we need an Marketing Steering Commitee officially 15:36:41 a team that has gets selected cyclically 15:36:49 the commitee could be made up of what randomuser brought up, everyone has their part they do 15:36:53 do we have enough people for something like that? 15:37:04 roshi: +1 15:37:11 zoltanh7211 defintely one way. I'm a bit worried about introducing too much more bureaucracy 15:37:18 * roshi isn't aware of how many mrkting people we have 15:37:44 i think active we have about 10 15:38:00 I don't think creating another official committee with all the process hassle would help. 15:38:01 which is a pretty good number! 15:38:02 are you counting me as active (because I haven't really been as of late) 15:38:06 zoltanh7211: I think that this is too formal.. 15:38:09 well technicaly all ambassadors are suppose to help with this committee 15:38:11 * ryanlerch is here, and sorry he messed up the times 15:38:16 btw sorry for the late reply 15:38:31 Southern_Gentlem: yeah, getting more connection with ambassadors is a big topic 15:38:32 I'd rather see a list of areas of responsibilities and people signed up to them. 15:38:48 sesivany +1 15:38:56 sesivany, right, just to establish a point of contact if nothing else 15:39:01 going back to my list above, most of the areas of responsibilities are in #3 -- the active doing-the-work outputs 15:39:02 sesivany: +1 15:39:04 +1 as well 15:39:31 perhaps ironically, I'm not too worried about those parts :) 15:39:36 mattdm: Well, either or another - we need an actual somekind body for real marketing - or just a central hub for marketing 15:39:45 mattdm, as someone who does 3-4 events a year i would love to see the trifolds updated and available for download and printing 15:39:55 right now we don't have just the magazine I think 15:40:58 sorry the magazine if ok for someone in the project but we really need more stuff to get more endusers/contributors 15:41:16 is 15:41:27 so this is the part where someone would volunteer to make a list of such areas of responsibility and bring it to the list for further refinement 15:41:33 something I was thinking about for getting some mindshare 15:41:36 Southern_Gentlem, the work i have been doing on the magazine has been deliberatly targeted at more end-user type stories 15:41:44 I really think we should start with things/functions we'd like to see Fedora marketing to cover. Then we can actually see what we can cover and if we really have "doers" for them. 15:42:07 we need more people involved and sectors, magazine is one of the bigger but is only part of mktg 15:42:14 as we are looks like we have an tool for translation on the shelf in the house called Zanata - would it be possible to create a series of templates that can be uploaded and dispatched to the ambassador / event teams 15:42:15 ryanlerch, where is anything for the ambassadors to hand out to people at the linuxfest 15:42:18 pretty much every dev tutorial you see, assumes ubuntu (or sometihng based on .deb), so writing useful tutorials that implicitly use yum could garner some of that mindshare 15:42:36 +1 to all of this, but it's several steps too far down in the details 15:42:49 yep 15:42:58 roshi, i made the Fedora Cookbook for that, details in -docs on demand 15:43:14 I'll have to take a look 15:44:09 one of the things we really havint seen in several releases are talking points even brought up to the ambassadors 15:44:25 Do we want to have a couple of specific people as the overall "cat herders" 15:44:55 and with f21 there should be alot to "talking points" to advertise to the general public 15:45:19 Southern_Gentlem Agreed. But let's get there at the right point in the agenda, please? 15:45:31 I was talking to mattdm about really getting into using our trac system to help better keep up on tasks that need to get completed 15:45:32 mattdm: yes, this is the way IMHO 15:45:46 right now i think its just used to report bugs to me on the magazine 15:46:09 mattdm: yes, more like co-ordinators 15:46:10 of the marketing team 15:46:56 there are some specific point that co-ordinators have to solve. 15:47:12 The wiki confusion (IMHO) 15:47:22 and the working flow. 15:47:24 eof 15:47:52 maliga: +1 15:48:14 makes sense to me 15:48:19 +1 15:48:56 and wht about co-ordinators? Who agree on that? 15:49:15 so, my proposal is for people who want to be co-co-ordinators (heh) to raise their hands and then the rest of us say "awesome you go" :) 15:49:33 do we have a clear list of what marketing is actaully responsible for? (deliverables etc?) the wikipage kinda reads like the ambassadors page 15:49:51 ryanlerch: I second that! 15:50:09 this might be helpful to define what the co-co-cordinators are co-ordinating 15:50:39 ryanlerch: +1 - we need a hub 15:50:40 +1 to the co-ordinators 15:50:44 yep, my feeling is that we're talking about "how" and don't have a clear idea "what". 15:50:45 i think this brainstorm has too many tangents 1) meeting chairs who is volunteering 15:52:23 * mailga croberts is ha great meeting chair 15:52:44 :) 15:53:01 fwiw - I'm willing to help, for example, plan and get things into trac (...and to perhaps take on some items as entered) but herding cats and/or herding cats in meetings is not my strong suit 15:53:22 So.... I think that the basic function of the marketing group is to create a marketing plan based on input from the board and product working groups, and to work with the ambassadors to execute it 15:54:25 courcy, you see the tools exist to make this run smoothly track for tickets tickets are tagged for meeting so there is the agenda then a few meetingbot commands and everything works great 15:54:27 I agree, there has to be a stronger 'link' this time between marketing team and Ambassadors 15:54:41 and other teams -- like the design team for actaully creating some of the collatoral 15:54:53 ryanlerch: +1 15:54:56 ooh, yes, put design in there too. So, something like 15:55:20 the basic function of the marketin group is to create a marketing plan based on input from the board and product working groups, and to work with ambassadors, design, and others to execute it 15:55:36 anyone _opposed_ to that as a basic statement of purpose? 15:55:52 not opposed. 15:55:58 ryanlerch: would be awesome if someone of designer join the mktg group. 15:55:58 a solid mission statement, mattdm 15:56:00 perfect definition 15:56:01 * roshi has no issue with it 15:56:03 i'm going to agreed it :) 15:56:05 not opposed 15:56:10 #agreed the basic function of the marketing group is to create a marketing plan based on input from the board and product working groups, and to work with ambassadors, design, and others to execute it 15:56:21 I believe in getting design involved i have been working with ryanlerch on a lot of things lately 15:56:21 mattdm: yeah we need an marketing plan with each release , well defined set of marketing objects targets 15:57:45 who wants to action themselves to start drafting an F21 action plan? 15:58:18 randomuser: I could help with that 15:58:23 courcy+1 15:58:27 chair #randomuser 15:58:31 #chair randomuser 15:58:31 Current chairs: croberts dcourcy eischmann mailga mattdm mitzie randomuser roshi zoltanh7211 15:58:35 heh 15:58:52 I'm not volunteering, just trying to help the meeting along :P 15:58:57 :P 15:59:15 courcy: I can help you :-D 15:59:18 I could help too 15:59:21 :) 15:59:23 since no one seems really excited about saying "I'm willing to be the cat wrangler", I think we may be deciding to continue as an anarcho-syndicalist collective :) 15:59:33 mattdm: I am willing to 15:59:42 aha :) 15:59:50 mattdm: and I can help croberts 15:59:56 courcy: I would like to also help to set up an plan 16:00:13 I can offer edits and feedback, but I've got a bunch ongoing and more incoming right now :) 16:00:22 okay, so.... 16:00:39 #info mailga and croberts to act as overall Marketing Cat Wranglers 16:00:56 maybe I'm being obsessive here I just wanted to get through that :) 16:01:30 and then the thing randomuser said. 16:01:34 #action courcy to start wiki page for F21 marketing plan and coordinate with others on building it out 16:01:40 randomuser: thanks :) 16:01:52 what's the best way / place / tool to use to collaborate on a plan? sounds like the wiki? 16:02:04 could also look at gobby 16:02:13 * roshi just learned about it 16:02:15 courcy: I would say the wiki 16:02:21 think, a beefed up etherpad 16:02:26 gobby is great for realtime work, but you'll want to tell people about it on the list 16:02:27 courcy: I think on piratepad can be solution then copy to wiki 16:02:29 never heard of gobby , roshi 16:02:36 for sure - then post result to the wiki 16:02:44 it's in the fedora repos 16:03:09 https://fedoraproject.org/wiki/Gobby 16:03:20 courcy, I recommend starting with just categories, a template, then iterating over the details. Especially since people can edit per-category 16:03:40 very good / sounds like a plan 16:03:41 so have we got any ideas of what we are going to try to specify in this plan? 16:03:56 courcy: I could help you 16:04:06 mattdm +1 16:05:04 for me there are 3 parts: cretaing a plan(marketing), creating the content for the plan (design and maybe docs? lead by marketing) and delivery vehicles for the content (ambassadors and the magazine) 16:05:27 ryanlerch: yes - what marketing tools we have, what needs to be renew, and clean up that obsolete from wiki 16:05:36 ryanlerch +1 16:06:27 I'll volunteer to liason with marketing on behalf of docs to work on copy, who else is in? 16:06:40 so, should we try to "tag" people for other roles in developing the plan, coordinating with other groups (design, docs, ambassadors, board, wgs, lions, tigers, bears...) 16:06:46 * mailga thinks we should figure out the mktg interest, first of all. Then +1 randomuser 16:06:48 oh my 16:07:11 +1 mattdm 16:07:22 I have been really helping with the magazine and also with ryanlerch on a lot of design projects that tie into marketing 16:07:28 randomuser want that as an info or an action? :) 16:07:36 good call 16:07:56 #info randomuser has volunteered to be the docs point of contact for marketing 16:08:14 hrm.. that's not a well constructed sentence 16:08:17 #undo 16:08:17 Removing item from minutes: INFO by randomuser at 16:07:56 : randomuser has volunteered to be the docs point of contact for marketing 16:08:42 #info randomuser has volunteered to be a point of contact when marketing wants to collaborate with docs 16:09:22 what about choose only one of us for the contact? too many people is too much dispersive. 16:09:25 +1 randomuser 16:10:01 how about someone takes an action to reach out to the other groups and identify people from the other mentioned stakeholders? 16:10:14 * mattdm has to go.... 16:10:21 something more like liaisons 16:10:22 please feel free to sign me up for anything. 16:10:32 will do mattdm, take care :) 16:10:41 @info mattdm is picking up the bar tab 16:10:52 although depending on what you sign me up for it might not happen :) 16:10:53 sssshhh fedbot 16:10:56 lol 16:11:28 for some groups, it might be gathering input more than getting someone to actively provide it 16:12:55 I am glad we made some progress 16:13:02 ryanlerch did you want to be the design contact 16:13:06 I have to drop as well 16:13:31 thank you for joining and helping courcy 16:13:42 * ryanlerch will be dropping off the radar for a month sometime soon, so i can't until after that... 16:13:47 I could act like a "liaison" between the Ambassadors 16:13:52 then i am happy to be the contact 16:13:54 +1 mitzie 16:14:11 In the past I kept in touch with groups for the t-tshirt, I have some contact. 16:14:17 ryanlerch: i can keep in contact with mizmo 16:14:18 +1 mitzie 16:14:21 until you get back 16:14:51 i have to drop sadly as well 16:14:54 meeting with mgmt 16:15:23 mitzie will be taking over the meeting 16:15:23 Shouldn't we end it (just saying) 16:15:34 Because many people have left 16:15:41 And we could arrange a good meeting 16:15:48 sounds good mitzie :) 16:15:50 aagggrrr 16:15:56 *another meeting 16:16:03 ok guys sorry i have to drop. I will talk to you guys later 16:16:19 count on me for the groups remainig. 16:16:19 mitzie you have the meeting control 16:16:20 ok when we'll meet again? 16:16:34 hehe, ok croberts, take care 16:16:56 Another whenisgood I guess? 16:16:58 just a quick question about the plan -- have we ever released a "press kit" with a release before? with screenshots, info and stuff like that? 16:17:26 good point, ryanlerch 16:17:28 ryanlerch: yes, but it was really long ago 16:17:35 #info mitzie could act as a 'liaison' between the Marketing and the Ambassadors 16:17:40 #info Release marketing plans would ideally include a press kit 16:17:45 that might be a good thing to add to the plan 16:17:50 randomuser it too quick 16:17:55 :) 16:17:56 *is too quick 16:18:22 ryanlerch http://fedoraproject.org/wiki/Fedora_press_material 16:18:26 +1 ryanlerch 16:18:37 ryanlerch: also additionally we have to select default set of flyers, and cyclicly changing ones that gives new focuses 16:19:07 I mean points 16:19:31 zoltanh7211, for an "ambassadors kit" ? 16:19:33 that would be a good one to coordinate with websites 16:19:54 ryanlerch: yes 16:20:13 randomuser: and design 16:20:55 ryanlerch: we have to define one sheet things like posters for events, and 2 sided ones too I think 16:21:14 this is all implementation work that doesn't have to be discussed in a meeting, imo, the important thing now is establishing tasks and people to do them 16:21:19 so this is all the kind of stuff that we will specify in the plan? 16:21:57 ryanlerch: as I am an mentor too would be nice to have set that I can point for the new ambassadors that "pal, you can use this at your events" 16:22:43 I think details can be discussed on ML. 16:23:24 ryanlerch: I would say yes, we need to draw a line - what we would like to see - and then point an marketing plan that gives focal points within the project 16:25:02 actually the ambassador kit would be a great set of tools (posters flyers and so on) - and with the focal points - eg. what we would like to shape, and say to the people with our campagn 16:27:25 but without campaign - marketing plan is just nothing IMHO 16:27:43 eof 16:28:50 so in my eyes the question is what are we gonna point in our F21 campaign 16:29:00 that's where the part about discussing a strategy with other stakeholders comes in 16:29:30 yeah 16:29:31 I would like to continue the discussion in the next meeting or in the ML 16:29:42 +1 16:29:48 mitzie: ok +1 16:30:15 Ok, so should we arrange another meeting before flock? 16:30:19 mitzie: +1 details in ML, strategy in the meetings IMHO 16:30:41 and we could brainstorm in flock too 16:30:44 It would be the best to shoot out this question to ML and on Flock - what are we gonna say in our F21 campaign 16:31:07 * mailga won't attend Flock :-( 16:31:35 :( 16:31:37 yes - if we gonna have an online session to join at Flock time - yeah would be cool - me neither will be not there 16:31:51 :( 16:33:11 So another 1 or 2 meetings before flock? 16:33:43 another meeting in a week seems reasonable 16:33:54 mitzie +1 we should draft ideas from this meeting for going ahead. 16:34:16 this one has gone a half hour over, and generated enough work and follow up that will provide discussion material 16:34:25 and maybe announce the next meeting to be a 2-hour one 16:34:27 +1 16:34:49 so we could discuss these matters fully 16:35:01 yep 16:35:39 ok, I'll open a doodle and post it along with the meeting minutes in the list 16:36:17 I don't know, but for a reason I prefer doodle ;) 16:36:43 Ok, so if everything is ok we could wrap it up and continue next time 16:36:49 *everyone 16:37:50 mitzie: with doodle everyone can see the choice. 16:38:05 ;) 16:38:42 #action mitzie will open a doodle to establish next meeting time 16:38:55 thanks randomuser ;) 16:39:06 Thanks everyone for attending 16:39:25 Don't forget to vote for the next meeting 16:39:28 #endmeeting