08:09:36 #startmeeting Fedora Mindshare FAD 2018 - Day 2 08:09:37 Meeting started Mon Mar 5 08:09:36 2018 UTC. The chair is jwf. Information about MeetBot at http://wiki.debian.org/MeetBot. 08:09:37 Useful Commands: #action #agreed #halp #info #idea #link #topic. 08:09:37 The meeting name has been set to 'fedora_mindshare_fad_2018_-_day_2' 08:09:40 #meetingname mindshare 08:09:40 The meeting name has been set to 'mindshare' 08:09:45 #topic Getting started 08:11:03 #chair bexelbie jsmith jwf langdon mattdm mleonova[m] nb robyduck x3mboy 08:11:03 Current chairs: bexelbie jsmith jwf langdon mattdm mleonova[m] nb robyduck x3mboy 08:12:09 #link https://meetbot.fedoraproject.org/fedora-mindshare/2018-03-04/mindshare.2018-03-04-08.49.html 08:14:33 #info Welcome nb! Quick recap this morning to get him up to speed 08:23:59 #topic Council FAD recap 08:24:01 #link http://etherpad.osuosl.org/fedoramktreqs 08:24:15 #info langdon asked me to start that etherpad but I don't know why yet 08:24:20 because this is tactics 08:25:37 #info Goal to walk out with refined set of requirements, know if we're meeting those requirements, and then how to deliver on those requirements 08:25:56 .hello2 08:25:57 x3mboy: x3mboy 'Eduard Lucena' 08:26:00 .hello x3mboy 08:26:06 x3mboy: x3mboy 'Eduard Lucena' 08:27:33 #info mattdm presenting overview of output of council fad that resulted in a new mission 08:27:46 #info original mission: We are making a general purpose linux distro ... 08:28:01 .thank bexelbie 08:28:03 jwf thinks bexelbie is awesome and is happy they are helping! (Please don't forget to bexelbie++ also) 08:28:04 Thank you for note-taking! 08:28:19 #info that was general and put us in a "box" 08:28:21 #info next mission lead advancement of free and open source software and content as a collaborative community 08:28:55 #info this wasn't actionable, is hard and isn't really answered by a distro. So it was disconnected and asprirational and the world changed without us necessarily being the leaders of it 08:29:47 #info said, lets get back to basics of what is unique, what are we doing, who for, etc. (mission statements) 08:30:43 #link https://docs.fedoraproject.org/fedora-project/project/fedora-overview.html#our-mission 08:30:50 #info current mission: in the context of the foundations, fedora creates an innovative platform for hardware, clouds, and containers that enables software developers and comunity members to build tailored solutions for their users 08:32:13 #info Fedora has editions recognizing that we are more than just a desktop and has multiple audiences 08:34:52 #idea Enabling platforms for people to do things 08:35:48 #chairs 08:35:53 #chair 08:35:53 Current chairs: bexelbie jsmith jwf langdon mattdm mleonova[m] nb robyduck x3mboy 08:35:59 there may be a quiz 08:36:01 #info In addition to making this platform, also build reference platforms to work and serve particular needs we think need to be filled in a circular way 08:37:47 #idea Fedora is not just a desktop operating system but a platform to do a number of things 08:38:18 mattdm: Not to over-emphasize the point of the desktop 08:41:43 #topic Why we want mindshare and how we measure it - langdon 08:41:58 #info Why is Fedora different and what makes it different from everything else in this space? 08:42:36 #info === What makes Fedora unique? === 08:43:11 #info x3mboy: The community. People can do things and it can become reality. You can make a PR to code and make a contribution to the OS. 08:43:35 #undo 08:43:35 Removing item from minutes: INFO by jwf at 08:43:11 : x3mboy: The community. People can do things and it can become reality. You can make a PR to code and make a contribution to the OS. 08:43:50 #link http://etherpad.osuosl.org/fedoramktreqs 08:44:25 #info Interactive discussion! Typing into the Etherpad to answer the questions of what makes Fedora unique to understand our audience and what we're trying to target 08:47:30 #idea jsmith: "People stick around in Fedora because of the community – all carrot, no stick" 08:47:46 #idea People get personal gratification for contributing to this community 08:47:50 #undo 08:47:50 Removing item from minutes: IDEA by jwf at 08:47:46 : People get personal gratification for contributing to this community 08:47:54 #idea People get personal satisfaction for contributing to this community 09:36:53 We're taking a brief break 09:38:55 hello, can I lurk? 09:39:21 Sure 09:43:03 alciregi: Hi, welcome! 09:43:35 alciregi: We're working in an Etherpad right now simultaneously. 09:43:40 alciregi: http://etherpad.osuosl.org/fedoramktreqs 09:55:07 hey Alciregi ;) 09:56:03 :-) 10:28:43 great notes jwf https://meetbot.fedoraproject.org/fedora-mindshare/2018-03-04/mindshare.2018-03-04-08.49.html very helpful. thanks for doing it. It reflects a lot of work going on in FAD. 10:28:50 jwf++ 10:29:59 not to divert from the current discussion you people might be having right now, so asking the right place to ask queries if any regarding these notes 10:39:13 Amita, this is the right place, but we are working, so can take some time to answer 10:55:31 http://etherpad.osuosl.org/x3mboyNotes 10:58:12 #topic Lunch break! 11:04:04 #link https://communityblog.fedoraproject.org/ambassadors-fedora-strategy/ 11:58:31 We're getting back into the room now 11:59:52 #topic Recap from our discussion this morning 12:00:02 #info === Messaging we want to see === 12:00:06 #info Modularity 12:00:10 #info Fedora CI 12:00:12 #info Internet of Things 12:00:16 #info Desktop Edition 12:00:18 #info Server Edition 12:00:22 #info Atomic Edition 12:00:48 #info These are things currently in progress; specifics will change over time 12:01:10 #agreed These are the areas of focus we want to emphasize in our outreach teams 12:01:19 #undo 12:01:19 Removing item from minutes: AGREED by jwf at 12:01:10 : These are the areas of focus we want to emphasize in our outreach teams 12:01:21 #agreed These are the areas of focus we want to emphasize in our outreach teams 12:01:35 #info === Focus of thought === 12:01:46 #info Use resources wisely as we have limited volunteer attention, time, money 12:02:11 We're a small number of people, using existing resources wisely 12:02:12 #info Increase adoption of Fedora in areas related to messaging 12:02:17 Our goal ^ 12:02:31 #info Improve communication to facilitate these messages 12:03:14 #topic Messaging we want to deliver 12:03:16 #info Messaging we want to take to the groups and identify challenges we want to address or help them address 12:03:59 #topic Ambassador focus: How do we communicate? 12:04:17 Not great pollination of ideas around the world 12:04:23 How do we move forward with this? 12:04:52 How do we convey information (e.g. modularity) to the Ambassadors? 12:05:35 #idea nb: Document to explain what something is in layman's terms (e.g. "What is Fedora CI??") 12:12:05 #info ambassadors seem to just kind of do what they have always done and maybe don't always keep themselves up to date on the current objectives 12:12:19 #info do we do events because we have always done that event, or do we have a goal for that event 12:14:45 #info Where is this information located? Do we have a place to go to get links? Is this info translated? 12:16:42 #info How do we communicate our focus on these objectives? 12:16:54 #idea Ask for more thought on evaluating requests and alignment with our overall goals? 12:18:36 #idea at some point those of us here at the mindshare FAD should sign each other's GPG keys 12:21:45 nb: :D 12:22:51 #idea Doing the outreach via the CommBlog, possibly mailing lists 12:23:15 #topic What do we say in our messaging? 12:23:25 #info Tactically: Messaging means CommBlog and email 12:23:38 #info Ask for more thought on evaluating requests and alignment with our overall goals? 12:23:56 #info Explain the message and where to find details 12:24:07 #info Explain the constraints and goals and ask for more consideration 12:24:17 #info Explain that this is the Fedora Focus 12:24:30 #info Keep doing events we want you to be more focused, but keep doing events 12:24:32 #undo 12:24:32 Removing item from minutes: INFO by jwf at 12:24:30 : Keep doing events we want you to be more focused, but keep doing events 12:24:37 #info Keep doing events we want you to be more focused, but keep doing events 12:47:12 #info === Needs from Ambassadors === 12:47:35 #info Documented process for becoming an Ambassador 12:47:56 #info People who are actively doing work today (to identify contributors) 12:48:03 #info Recognition for having an Ambassador at one time 12:48:21 #idea Messaging: As our charter, we are carrying out the work we were created to do 12:49:41 robyduck isn't in the room, so we're pausing here and moving to an area we can drive further while he's out of the room 12:49:41 #topic Design: How does design fit into the 12:49:44 #undo 12:49:44 Removing item from minutes: 12:50:35 #topic Design: Where does design fit? 12:50:55 #info How can we better equip our Ambassadors? Materials? Demos? Equipment? 12:51:10 #info Where do they find up-to-date, "approved" materials? Tickets? 12:53:52 #link https://communityblog.fedoraproject.org/new-guidelines-fedora-ambassadors-design/ 12:54:21 #link https://fedoraproject.org/wiki/Ambassadors/Design 12:55:28 #link https://fedoraproject.org/wiki/Marketing_collateral 12:57:39 x3mboy: https://fedoraproject.org/wiki/Ambassadors/Design 12:57:49 On it now 12:57:54 #idea Clear, easy-to-find way to show this is how you interact with us, and if doesn't have proper level of specificity, what is needed up front to be successful 12:58:09 oh oops it was linked already 12:58:31 design assets repo https://pagure.io/designassets 12:58:44 #link https://pagure.io/designassets 12:59:58 #idea Every time has a different workflow process and this needs to be documented (sharing best practices?) 13:01:01 #topic What do we say in our messaging? (continued) 13:04:44 #idea Messaging: As our charter, we are carrying forward with the work we were created to do 13:04:58 #info Offering: New low-friction processes for release parties and "small" events 13:05:29 #info Pushing: As the successors to FAmSCo and FOSCo (and perhaps FAmA?), we will be changing some things 13:06:51 #topic Design: Where does design fit? (continued) 13:07:25 #info Figuring out why Ambassadors don't produce on their own and why guidelines are in place with Design; but how to make design team more accessible? 13:07:58 #help Marketing collateral wiki page is still used as a current resource by Ambassadors 13:10:18 #info Standardizing small parties helps standardize workflow for design team 13:18:39 #topic Delivery of swag and logistics 13:18:52 #info Contributor attention and time > money 13:19:18 Discussing logistical concerns of how we deliver swag in the context of individual regions and across project 13:19:27 #info Mindshare is capable of dealing with logistics 13:19:33 A service we want to offer 13:21:19 This kinda makes me wish I was there. Remember jwf how i told you about half of this being something i wanted to fix... 13:39:13 #info 1. Offer as a service that we will handle logistics of shipping 13:39:31 #info 2. Offer that we will just send standard swag under the right conditions 13:39:40 #info 3. Support better country specific things like a release box for France 13:41:58 #topic Role of CommOps within Mindshare 13:58:45 #agreed leave ambassadors seats unfilled until pending discussion about what defines an ambassador is complete 13:59:03 #undo 13:59:03 Removing item from minutes: AGREED by nb at 13:58:45 : leave ambassadors seats unfilled until pending discussion about what defines an ambassador is complete 13:59:52 #agreed leave ambassadors seats unfilled until pending discussion about what defines an ambassador is complete, the representatives will be FAmA and the other representatives who are also ambassadors 14:00:11 #info we have at least 1 representative from all of NA, EMEA, and LATAM 14:01:50 #link http://etherpad.osuosl.org/fedoramktreqs 14:01:57 Southern_Gentlem, take a look at that and let us know if you have any imput 14:02:46 we are going to start a discussion around what defines an ambassador. We want a way to tell who is active, since we have 798 people in the group and the majority are not active 14:03:32 #info CommOps is a purely tactical body that focuses on internal "marketing" (storytelling), measure of engagement (metrics), and supporting sub-project best practices; CommOps works with Mindshare to understand strategic aim of our work 14:03:41 #agreed CommOps will mostly continue forward with the work we are already doing now but will not take on the responsibility of driving strategic planning 14:04:02 #action jwf Move recent copytext from CommOps wiki page rewrite to describe strategic goals of Mindshare 14:04:12 #topic Role of Marketing in Mindshare 14:04:19 Southern_Gentlem, we are going to start a discussion, we want to involve the ambassadors, but if this turns into the huge flamewar it usually is, mindshare commitee will make a decision if consensus cannot be reached with amb 14:04:28 will be the same for all regions 14:04:31 we want less regional differences 14:04:38 and we want processs to join ambassadors to be easier 14:06:28 #info Specifically define Marketing as *Marketing Execution* 14:08:54 #info What is Marketing capable of doing today? 14:17:26 #info 1. Release announcements 14:17:31 #info 2. Talking points 14:17:49 #info === Simple additional things Marketing can do === 14:17:57 #idea Marketing helping Design Team with text 14:18:05 #idea Three Things in Fedora This Week 14:18:14 #idea What happened in Objectives this quarter? 14:18:20 #idea Better connection with social media 14:18:44 #idea Pre-release kickoff "event" marketing kit (e.g. what we ship to release parties) 14:18:54 #info === What Mindshare needs from Marketing === 14:19:09 #undo 14:19:09 Removing item from minutes: INFO by jwf at 14:18:54 : === What Mindshare needs from Marketing === 14:19:17 #info === What Marketing needs from Mindshare === 14:19:35 #info Answers to strategic questions from Mindshare and Council (Marketing brings us a list) 14:25:03 #topic Role of Docs in Mindshare 14:25:08 #info Docs has no resources presently but we are on track to solve this problem from last week's Docs FAD 14:25:16 #info Trying to get publishing toolchain problem solved 14:25:27 #info Mindshare is not asking them for anything else right now 14:27:10 #topic Role of elected members in Mindshare 14:27:50 #info Moving away from yesterday's idea of elected members selecting smaller groups to represent in interest of bandwidth concerns 14:28:19 #info Elected members to support work of Mindshare Committee so we don't suddenly find ourselves under-resourced 14:28:24 #topic Role of Ambassadors in Mindshare 15:48:44 What is an ambassador? 15:48:58 #topic What is the role of an ambassador? (see http://etherpad.osuosl.org/fedoramktreqs ) 16:14:40 whom should meet once a year all ambassadors or the region 16:22:46 And, what's the dinner plan tonight? 16:23:01 No dinner tonight 16:23:09 x3mboy: OH NO 16:23:09 Ambassadors talking all night long 16:23:13 we will go to Appiano, 7.30pm 16:23:37 Southern_Gentlem: region or something region-like. 16:35:34 mattdm, then they needs to be defined 16:37:05 Southern_Gentlem: yes. I don't think needs to be defined *today* though 16:37:18 If you *do* think it needs to be defined right now, say so quickly :) 16:40:34 #endmeeting