20:40:33 <mchua> #startmeeting
20:40:33 <zodbot> Meeting started Tue Nov  3 20:40:33 2009 UTC.  The chair is mchua. Information about MeetBot at http://wiki.debian.org/MeetBot.
20:40:33 <zodbot> Useful Commands: #action #agreed #halp #info #idea #link #topic.
20:40:41 <mchua> Logging the marketing sprint. :)
20:41:06 <mchua> rbergeron, nb, I think you're all set, but holler if you need anything...
20:41:09 <mchua> asamaras: let's get you started
20:41:29 <mchua> asamaras: you had some thoughts on how to improve https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release?
20:41:38 <asamaras> yes
20:41:58 <mchua> asamaras: the current version was a *really* quickly copy-pasted email, so there's a lot that could be done to improve it
20:42:00 <asamaras> I 've been dealing with local technical press for some time now
20:42:17 <mchua> excellent!
20:42:34 <asamaras> at the same time I have done some internationals too
20:43:04 <asamaras> as I wrote, basically my strong point is creating presentations
20:43:09 <rbergeron> indeed. if you want me to edit on your interview, send it to me by 1 hr 20 min from now, and i'll have it back to you about 4 hours from now. :) i'll check my email before i head out to take the munchkin to her knitting class.
20:43:36 <asamaras> :)
20:43:39 * stickster is an email machine this afternoon... I'm Chuanating.
20:44:28 <tw2113> channeling your inner auto-reply stickster ?
20:44:39 <stickster> I'm channeling Mel
20:44:40 <mchua> stickster: when I'm effective on email, I'm channeling you!
20:44:42 <stickster> Thus "Chuanating"
20:45:02 <stickster> mchua: That's impossible. That would generate a singularity and destroy life as we know it on Earth
20:45:07 <tw2113> inbox-zero is easy for me
20:45:14 <tw2113> like dividing by zero?
20:45:18 <mchua> tw2113: you must teach me this art someday.
20:45:20 * stickster lets mchua go back to her sprint :-) and stops bothering her :-)
20:45:24 <asamaras> it's the firs day of the rest of your life
20:45:29 <tw2113> mchua, it's called not doing anything
20:45:54 <mchua> asamaras: Oh! Would you rather be working on a deliverable directly, or helping us figure out how to improve the process for making them?
20:46:00 <Sparks> mchua: All is well with that package, now.  danielsmw is going to commit it today
20:46:04 <asamaras> both
20:46:20 <asamaras> I guess the ideas will go to discussion
20:46:20 <mchua> Sparks: awesometastic. thanks!
20:46:39 <asamaras> and the real text will reflect the work-in-progress
20:46:39 <Sparks> mchua: And yes...  a little x... :)
20:46:54 <asamaras> as usual I start with topix so
20:47:05 <asamaras> alot of headers should appear first
20:47:22 <asamaras> then the text and please correct me at any point
20:47:37 <asamaras> (the sooner, the better will be the deliverable)
20:48:47 <asamaras> well I start the sprint .... about now!
20:49:03 <mchua> asamaras: yay! on https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release ?
20:49:25 <asamaras> yep with discussion first
20:49:47 <asamaras> so that we can have a basic layout of ideas
20:49:56 <rbergeron> stickster: does kara need anything from me? she doesn't need permission to use my name or any legal nonsense i assume
20:49:58 <mchua> asamaras: feel free to go ahead and just make the changes and announce them, and then people will discuss if they have more ideas. ;)
20:50:16 <asamaras> ok then
20:50:17 <stickster> rbergeron: I don't believe so -- since it's not a video release
20:50:21 <stickster> rbergeron: But I'll certainly check
20:50:24 <rbergeron> okeedokee
20:50:26 <mchua> asamaras: if it helps to have both a deliverable to work on and a howto to fix, https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes might be a good starting point
20:50:35 <rbergeron> just making sure ducks are in a row.
20:50:42 * rbergeron is going to get back in the kitchen and make a pot pie now
20:50:51 <asamaras> lol
20:51:10 <mchua> asamaras: it's geared towards a similar audience as a press release, and we need to make sure the text is cool and understandable by people who aren't super-involved in Fedora, and who may not be technical.
20:51:29 <asamaras> Do not worry
20:51:38 <asamaras> this is what I do with presentations
20:51:56 <mchua> asamaras: I think between https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes and fixing https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release you should be pretty busy for a while :)
20:51:57 <asamaras> I address all the technicak and non technical audience at the same time
20:52:02 <mchua> asamaras: that's exactly what we need.
20:52:28 <mchua> ok, time for me to send out the first round of meeting minutes, then go fix my feature profile
20:52:44 <asamaras> ok then let's start with the one page (it's more difficult) and go for the theory later
21:07:55 <mchua> Wow. I just finished reading the raw interview transcript (http://meetbot.fedoraproject.org/fedora-mktg/2009-10-22/fedora-mktg.2009-10-22-15.00.log.txt) for the virt feature profile and... it's... not going to fit in one feature profile.
21:08:04 * mchua pares mightily
21:12:34 <mchua> rbergeron: in the next 45m I'll have a draft of my feature profile to you for editing and sanity checking, if that works with you + knitting
21:12:56 <mchua> rbergeron: I will warn you that it will probably be full of bizarre acronyms you may have to call me out on ("Mel, what the heck is JGLEUOVMDRTFF short for?")
21:28:15 * mchua disconnecting momentarily, brb
21:45:19 * mchua racing to finish draft for Robyn...
21:54:40 <mchua> rbergeron: https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12 has the current text, but it's still in a pretty awful state, I'm trying to de-thread the conversation.
21:54:44 <mchua> er, conversations.
21:55:02 <mchua> rbergeron: what do you want to do? I'm continuing to shovel, but it won't be done in 8 minutes when you have to leave.
21:55:49 <mchua> rbergeron: if you want to do editing, the https://fedoraproject.org/wiki/Category:Marketing_HOWTO pages are probably in more need of that than my feature profile right now, most of them are still "we dumped things from an email into the wiki!"
21:56:32 <mchua> nb, asamaras, how are you folks doing?
21:57:09 <mchua> it's more or less sprint wrap-up time (I'm going to be running to the train soon) but I'll come back tonight and take a look at where we ended up.
21:58:06 <asamaras> sorry I was really into writing so I missed your message
21:59:00 <mchua> asamaras: I'd rather have you into writing than watching the channel, so that's great :)
21:59:09 <asamaras> I think if you have the time just take a look at https://fedoraproject.org/w/index.php?title=Fedora_12_one_page_release_notes
21:59:32 <mchua> asamaras: just wanted to make sure you were all set before I head out for dinner and go offline for a few hours
21:59:35 * mchua looks
21:59:40 <asamaras> just finished the first paragraph but it is the think that should contain the moto
21:59:52 <asamaras> so please deside on it :)
22:02:13 <mchua> asamaras: I think we yanked the original first paragraph straight from http://fedoraproject.org/
22:02:34 <mchua> asamaras: is "A fully functional operating system bundled with software Free to use, Free to distribute, Free to modify, Free to enjoy even for system administrators." redundant with the beginning?
22:03:13 <asamaras> yes I need the moto to ajust this phrase
22:03:49 <asamaras> it is there just to point that the Free ... will change to reflect the overall back-bone
22:04:02 <asamaras> of the communication plan
22:04:47 <asamaras> the notion is to incorporate the moto to the first phrase of your Press Release
22:04:59 <asamaras> making the life of media planners easy
22:05:23 <asamaras> since they can support announcement with advertisments
22:06:01 <mchua> asamaras: oh, ok - that makes sense.
22:06:03 <mchua> Hm.
22:06:14 <asamaras> and therefore they will be more than happy to include the press release in a very good place (better pacement, more readers, easier to sell adds)
22:06:26 * mchua tries to find media-ish motto... we have a mission, etc. but I'm not sure which one fits best here.
22:06:33 <mchua> we've got the stuff on http://fedoraproject.org/wiki/Overview#Our_Mission
22:06:42 <mchua> "The Fedora Project's mission is to lead the advancement of free and open source software and content as a collaborative community."
22:07:04 <mchua> or http://fedoraproject.org/wiki/Foundations
22:07:21 <mchua> "“Freedom, Friends, Features, Fi"
22:07:31 <mchua> er, "Freedom, Friends, Features, First"
22:07:42 <asamaras> ok this will definetly go in the second line where we describe community
22:07:55 <asamaras> in fact I am doing that right now
22:08:04 <mchua> Yay!
22:09:01 <mchua> asamaras: I'm not sure if any of those were what you're looking for - I think the answer is "we don't have exactly that kind of motto," but I like what you've done with it.
22:09:20 <mchua> I might remove the "even for system administrators" bit
22:09:34 <mchua> "Free to use, Free to distribute, Free to modify, Free to enjoy"
22:09:50 <asamaras> why not
22:09:58 <mchua> (I also recall an earlier mailing list thread somewhere that said something like "Fedora: Freedom is a feature")
22:10:14 <mchua> asamaras: since not all our users are system administrators
22:10:23 <asamaras> LoL same here
22:10:38 <asamaras> do not forget we address to the press
22:10:49 <asamaras> so most of them will be technical
22:11:17 <asamaras> some of them will be less technical but they will be addressing to a larger audience
22:11:41 <asamaras> like a NY Times technical
22:12:03 <asamaras> or an other "everyday" news paper
22:12:40 <asamaras> we need to create a point where they will relax their fear for some Gurus and take over the idea
22:13:01 <asamaras> maybe "convert" them to Ambassadors in terms of publicity
22:13:29 <asamaras> go for the second paragraph pls
22:13:34 <asamaras> if you have the time
22:14:19 <asamaras> the main think for a press release is to make your point in a polite and correct way to win the "general" audience
22:15:10 <asamaras> the sales department (that is the advertisment) will define where the press release will be put or if it hits the press at all
22:15:46 <asamaras> so we need to throw something for them (not nessesary something about sys admins)
22:31:10 <mchua> asamaras: (sorry about the latency - having connectivity issues right now)
22:31:18 <mchua> Here's another one (from http://loupgaroublond.blogspot.com/2008/05/fedoras-not-just-for-developers.html): "Fedora: The Future, First."
22:32:04 <asamaras> go and see tha last mods :)
22:33:53 <asamaras> *the*
22:46:09 <mchua> asamaras: Argh, my connection is still flaky. Tell you what - I'll be back at a decent 'net connection later tonight... can I reply to you on this over the mailing list?
22:47:03 <asamaras> yes
22:47:21 <asamaras> since at my location is well past midnight
22:47:56 <mchua> asamaras: Ok - I'll do that then - sorry, didn't mean to keep you up so late!
22:48:06 <asamaras> I think I will stop now the work on this and wait for your comments as well as anyone elses
22:48:10 <asamaras> np
22:48:17 <mchua> asamaras: thanks for all your help - it's great to have more PR experience on the team :)
22:48:20 <mchua> have a good night!
22:48:45 <asamaras> good night talk to you all later
04:47:55 <mchua> #endmeeting