20:40:33 #startmeeting 20:40:33 Meeting started Tue Nov 3 20:40:33 2009 UTC. The chair is mchua. Information about MeetBot at http://wiki.debian.org/MeetBot. 20:40:33 Useful Commands: #action #agreed #halp #info #idea #link #topic. 20:40:41 Logging the marketing sprint. :) 20:41:06 rbergeron, nb, I think you're all set, but holler if you need anything... 20:41:09 asamaras: let's get you started 20:41:29 asamaras: you had some thoughts on how to improve https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release? 20:41:38 yes 20:41:58 asamaras: the current version was a *really* quickly copy-pasted email, so there's a lot that could be done to improve it 20:42:00 I 've been dealing with local technical press for some time now 20:42:17 excellent! 20:42:34 at the same time I have done some internationals too 20:43:04 as I wrote, basically my strong point is creating presentations 20:43:09 indeed. if you want me to edit on your interview, send it to me by 1 hr 20 min from now, and i'll have it back to you about 4 hours from now. :) i'll check my email before i head out to take the munchkin to her knitting class. 20:43:36 :) 20:43:39 * stickster is an email machine this afternoon... I'm Chuanating. 20:44:28 channeling your inner auto-reply stickster ? 20:44:39 I'm channeling Mel 20:44:40 stickster: when I'm effective on email, I'm channeling you! 20:44:42 Thus "Chuanating" 20:45:02 mchua: That's impossible. That would generate a singularity and destroy life as we know it on Earth 20:45:07 inbox-zero is easy for me 20:45:14 like dividing by zero? 20:45:18 tw2113: you must teach me this art someday. 20:45:20 * stickster lets mchua go back to her sprint :-) and stops bothering her :-) 20:45:24 it's the firs day of the rest of your life 20:45:29 mchua, it's called not doing anything 20:45:54 asamaras: Oh! Would you rather be working on a deliverable directly, or helping us figure out how to improve the process for making them? 20:46:00 mchua: All is well with that package, now. danielsmw is going to commit it today 20:46:04 both 20:46:20 I guess the ideas will go to discussion 20:46:20 Sparks: awesometastic. thanks! 20:46:39 and the real text will reflect the work-in-progress 20:46:39 mchua: And yes... a little x... :) 20:46:54 as usual I start with topix so 20:47:05 alot of headers should appear first 20:47:22 then the text and please correct me at any point 20:47:37 (the sooner, the better will be the deliverable) 20:48:47 well I start the sprint .... about now! 20:49:03 asamaras: yay! on https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release ? 20:49:25 yep with discussion first 20:49:47 so that we can have a basic layout of ideas 20:49:56 stickster: does kara need anything from me? she doesn't need permission to use my name or any legal nonsense i assume 20:49:58 asamaras: feel free to go ahead and just make the changes and announce them, and then people will discuss if they have more ideas. ;) 20:50:16 ok then 20:50:17 rbergeron: I don't believe so -- since it's not a video release 20:50:21 rbergeron: But I'll certainly check 20:50:24 okeedokee 20:50:26 asamaras: if it helps to have both a deliverable to work on and a howto to fix, https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes might be a good starting point 20:50:35 just making sure ducks are in a row. 20:50:42 * rbergeron is going to get back in the kitchen and make a pot pie now 20:50:51 lol 20:51:10 asamaras: it's geared towards a similar audience as a press release, and we need to make sure the text is cool and understandable by people who aren't super-involved in Fedora, and who may not be technical. 20:51:29 Do not worry 20:51:38 this is what I do with presentations 20:51:56 asamaras: I think between https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes and fixing https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release you should be pretty busy for a while :) 20:51:57 I address all the technicak and non technical audience at the same time 20:52:02 asamaras: that's exactly what we need. 20:52:28 ok, time for me to send out the first round of meeting minutes, then go fix my feature profile 20:52:44 ok then let's start with the one page (it's more difficult) and go for the theory later 21:07:55 Wow. I just finished reading the raw interview transcript (http://meetbot.fedoraproject.org/fedora-mktg/2009-10-22/fedora-mktg.2009-10-22-15.00.log.txt) for the virt feature profile and... it's... not going to fit in one feature profile. 21:08:04 * mchua pares mightily 21:12:34 rbergeron: in the next 45m I'll have a draft of my feature profile to you for editing and sanity checking, if that works with you + knitting 21:12:56 rbergeron: I will warn you that it will probably be full of bizarre acronyms you may have to call me out on ("Mel, what the heck is JGLEUOVMDRTFF short for?") 21:28:15 * mchua disconnecting momentarily, brb 21:45:19 * mchua racing to finish draft for Robyn... 21:54:40 rbergeron: https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12 has the current text, but it's still in a pretty awful state, I'm trying to de-thread the conversation. 21:54:44 er, conversations. 21:55:02 rbergeron: what do you want to do? I'm continuing to shovel, but it won't be done in 8 minutes when you have to leave. 21:55:49 rbergeron: if you want to do editing, the https://fedoraproject.org/wiki/Category:Marketing_HOWTO pages are probably in more need of that than my feature profile right now, most of them are still "we dumped things from an email into the wiki!" 21:56:32 nb, asamaras, how are you folks doing? 21:57:09 it's more or less sprint wrap-up time (I'm going to be running to the train soon) but I'll come back tonight and take a look at where we ended up. 21:58:06 sorry I was really into writing so I missed your message 21:59:00 asamaras: I'd rather have you into writing than watching the channel, so that's great :) 21:59:09 I think if you have the time just take a look at https://fedoraproject.org/w/index.php?title=Fedora_12_one_page_release_notes 21:59:32 asamaras: just wanted to make sure you were all set before I head out for dinner and go offline for a few hours 21:59:35 * mchua looks 21:59:40 just finished the first paragraph but it is the think that should contain the moto 21:59:52 so please deside on it :) 22:02:13 asamaras: I think we yanked the original first paragraph straight from http://fedoraproject.org/ 22:02:34 asamaras: is "A fully functional operating system bundled with software Free to use, Free to distribute, Free to modify, Free to enjoy even for system administrators." redundant with the beginning? 22:03:13 yes I need the moto to ajust this phrase 22:03:49 it is there just to point that the Free ... will change to reflect the overall back-bone 22:04:02 of the communication plan 22:04:47 the notion is to incorporate the moto to the first phrase of your Press Release 22:04:59 making the life of media planners easy 22:05:23 since they can support announcement with advertisments 22:06:01 asamaras: oh, ok - that makes sense. 22:06:03 Hm. 22:06:14 and therefore they will be more than happy to include the press release in a very good place (better pacement, more readers, easier to sell adds) 22:06:26 * mchua tries to find media-ish motto... we have a mission, etc. but I'm not sure which one fits best here. 22:06:33 we've got the stuff on http://fedoraproject.org/wiki/Overview#Our_Mission 22:06:42 "The Fedora Project's mission is to lead the advancement of free and open source software and content as a collaborative community." 22:07:04 or http://fedoraproject.org/wiki/Foundations 22:07:21 "“Freedom, Friends, Features, Fi" 22:07:31 er, "Freedom, Friends, Features, First" 22:07:42 ok this will definetly go in the second line where we describe community 22:07:55 in fact I am doing that right now 22:08:04 Yay! 22:09:01 asamaras: I'm not sure if any of those were what you're looking for - I think the answer is "we don't have exactly that kind of motto," but I like what you've done with it. 22:09:20 I might remove the "even for system administrators" bit 22:09:34 "Free to use, Free to distribute, Free to modify, Free to enjoy" 22:09:50 why not 22:09:58 (I also recall an earlier mailing list thread somewhere that said something like "Fedora: Freedom is a feature") 22:10:14 asamaras: since not all our users are system administrators 22:10:23 LoL same here 22:10:38 do not forget we address to the press 22:10:49 so most of them will be technical 22:11:17 some of them will be less technical but they will be addressing to a larger audience 22:11:41 like a NY Times technical 22:12:03 or an other "everyday" news paper 22:12:40 we need to create a point where they will relax their fear for some Gurus and take over the idea 22:13:01 maybe "convert" them to Ambassadors in terms of publicity 22:13:29 go for the second paragraph pls 22:13:34 if you have the time 22:14:19 the main think for a press release is to make your point in a polite and correct way to win the "general" audience 22:15:10 the sales department (that is the advertisment) will define where the press release will be put or if it hits the press at all 22:15:46 so we need to throw something for them (not nessesary something about sys admins) 22:31:10 asamaras: (sorry about the latency - having connectivity issues right now) 22:31:18 Here's another one (from http://loupgaroublond.blogspot.com/2008/05/fedoras-not-just-for-developers.html): "Fedora: The Future, First." 22:32:04 go and see tha last mods :) 22:33:53 *the* 22:46:09 asamaras: Argh, my connection is still flaky. Tell you what - I'll be back at a decent 'net connection later tonight... can I reply to you on this over the mailing list? 22:47:03 yes 22:47:21 since at my location is well past midnight 22:47:56 asamaras: Ok - I'll do that then - sorry, didn't mean to keep you up so late! 22:48:06 I think I will stop now the work on this and wait for your comments as well as anyone elses 22:48:10 np 22:48:17 asamaras: thanks for all your help - it's great to have more PR experience on the team :) 22:48:20 have a good night! 22:48:45 good night talk to you all later 04:47:55 #endmeeting