20:00:50 #startmeeting 20:00:50 Meeting started Thu Nov 29 20:00:50 2012 UTC. The chair is suehle. Information about MeetBot at http://wiki.debian.org/MeetBot. 20:00:50 Useful Commands: #action #agreed #halp #info #idea #link #topic. 20:00:52 hi, who's up for the meeting? 20:01:04 here 20:01:14 bogomil here 20:01:19 #meetingname Fedora Marketing 20:01:20 The meeting name has been set to 'fedora_marketing' 20:01:20 * jnalley is here 20:01:23 * graphite6 waves 20:01:26 Fran is here too 20:01:31 .fas eischmann 20:01:32 sesivany: eischmann 'Jiri Eischmann' 20:01:47 Hey, people at a meeting. Crazy talk. :) 20:01:49 Anna E is here 20:01:55 #chair graphite6 20:01:55 Current chairs: graphite6 suehle 20:02:01 * jbrooks is here 20:02:42 #topic I am number 18 20:02:53 well it's me :) 20:02:56 bogomil, do you want to introduce this in case not everybody's caught up with the thread? 20:03:01 https://fedoraproject.org/wiki/User:Bogomil/I_am_18 20:03:39 is the page with more info,, but in short: let's create a nice community engagement campaign for Fedora 18 20:04:13 to epower creativity and ti build more stronger user base + we can act more in the social networks 20:04:22 s/epower/empower 20:04:56 it's not an unique idea but it's fun and it works 20:05:03 that's it from me 20:05:34 questions? 20:05:40 I like the idea, I've got only one concern: Flickr as the only way to submit pictures. We should use our infrastructure first. An external service may be one of the options, but not the only one. 20:05:49 I'm of two minds on that: 20:06:09 1, Flickr not open, etc. BUT it's not preaching to the choir. There are a LOT of eyes there that we could reach that we might not otherwise. 20:06:13 not only flickr, we an use a simple form and visualise it 20:06:33 2, We've recently set up a Gallery instance on our own infra, but that's not much of a campaign. Pretty much makes it for our own enjoyment. 20:06:50 a campaign + a simple submit form + visualisation with moderation 20:07:14 I also think the hashtag should simply be #Fedora18 without making four tags (four LONG tags) out of it 20:07:17 we can collect pictures the same way we collected wallpapers for F18: people uploaded it to the wiki and linked it. 20:07:22 so you can host your image whenever you want 20:07:55 But is the goal of an effort of this size to pat ourselves on the back, or to hope new people hear about Fedora? 20:08:01 yes we can, but the idea is to make them think about 4F's 20:08:24 new people mainly + the community 20:08:41 Then ask for them to demonstrate one of the Fs in the picture. But the point of a hashtag is to be able to see everything in one place, so splitting it into 4 defeats that. 20:08:47 Well, if you want to reach new people, just posting them on our own wiki isn't going to find them. 20:08:48 it's kind of "bring the emotion ob board" 20:09:05 all right 2 tags then 20:09:09 I'm not necessarily saying require Flickr or some other external service, but playing in our own backyard won't help the neighborhood kids join the game. 20:09:11 Fedora and one F :) 20:09:39 the idea is to visualise the tags separate, but in one page 20:09:40 I think it would be a great way to 'see' a lot of other community members 20:09:51 * nirik notes theres a gallery3 instance being worked on, but it's not ready yet for this, but down the road it might well be. 20:10:05 Maybe I'm not imagining the same sort of visualization mechanism you are either. Do we have a volunteer to work on building that? 20:10:32 just imagine huge 4F's full with thumbnails 20:10:53 I can work for part of it 20:11:23 it's just .js and some php :) 20:11:45 bogomil, do you want to gather up a team and work on it then? 20:11:57 yes 20:12:07 that will be nice :) 20:12:37 but mainly I will focus on the marketing side of the campaign + some inor part of programming 20:13:07 * jreznik_ is partially around 20:13:22 I will try to describe the idea this week with full requirements 20:14:05 are we here? 20:14:17 #action bogomil will try to describe the idea this week with full requirements (I am 18 app) 20:15:21 thanks. 20:15:32 we've got a split personality :D 20:15:37 * suehle wandered over to the mktg channel and continued the meeting in the wrong place 20:15:59 next topic :) 20:16:06 #topic social media 20:16:15 This is probably something that needs a whole other subteam too. We've kind of got a mess 20:16:23 Presumably the right team starts with the people currently managing each of the services. There's not a social media mailing list is there? 20:16:46 it's a marketing task as well, we don't need another mailing list 20:16:48 no, there is not. I'm managing Google+ account. 20:16:51 I don't think so but I think there is wikipage listing who is operating the different channels 20:17:12 The wiki page definitely exists 20:17:14 suehle: there was a mailing list yes 20:17:29 graphite6: I think it's a bit out-dated. 20:17:29 jnalley, was like is inactive or was like got deleted? 20:17:52 suehle: not sure, checking now 20:18:04 * bogomil can help with social networks, this is my specialty and day job ) 20:18:11 * suehle plays the intermission music 20:18:22 suehle: actually no, it doesn't look like there was. there was a FAS group created, but no mailing list 20:18:22 sesivany: gotcha, so first task might be to inventory all the channels and see who owns them 20:18:47 jnalley, noted 20:19:19 #info social media FAS group created but there isn't a social media mailing list 20:19:43 let's keep it in the marketing stream 20:19:51 graphite6, want to split the list and help me confirm who those people are with access to the accounts? 20:19:52 it's marketing issue 20:19:52 #link https://fedoraproject.org/wiki/Status_and_microblogging_SOP#Access_Control 20:20:00 #link https://fedoraproject.org/wiki/Marketing_social_networks#Current_accounts 20:20:01 from what I have observed: we're non-existent on FB, and Twitter account is not updated very often, too. These two should be the main social media channels together with G+. 20:20:09 suehle: sure 20:20:17 there are atleast two Fedora groups on fb 20:20:28 Fedora and Fedora community 20:20:33 * nirik thinks sesivany has been doing great on g+... everytime I think to post something it's already there. :) 20:20:34 And it's all reasonably easily centrally managed in HootSuite. 20:20:40 sesivany: sure, the content and frequency of which stuff is sent out seems to usually also dip into the topics of $userbase and $targetaudience of those social networks 20:20:43 nirik: +1 20:21:01 #action suehle and graphite6 will split social media account list and update it 20:21:07 suehle: we looked into using hootsuite before but it was deemed not cool due to being non-free in every sense 20:21:19 Yeah... 20:21:27 jnalley, bleargh. 20:21:30 I think that idea got dropped like a hot rock 20:21:36 nirik: thanks, I'm trying to do my best :) 20:21:49 I can help with some ideas for using tools :) 20:21:54 is there a service like Hootsuite that is open souce? 20:22:00 hootsuite is one of the only ways to interact w/ g+ without going directly through the interface 20:22:15 they get to use the sekrit rw api 20:22:15 * graphite6 admits to using Hootsuite herself :D 20:22:23 we need social stream analytics tool as well, not just one ay communication 20:22:27 it's the only way I know of to do g+ without going to it 20:22:35 graphite6: there hasn't been every time the question has come up over the past several years. the last i heard fedora insight was going to be one of the answers to this but i'm not sure of the statu sof that tool. 20:22:42 what I don't like about aggregators such as hootsuite is that every social networks requires a bit different style of messages. 20:23:04 we can't simply send the same message to Twitter and Facebook. 20:23:05 We've been around this circle a few times with opensource.com too, and I don't know of an open source HS. 20:23:05 sesivany: agreed. i'm not sure that's a negative aspect so much as something to keep in mind when posting 20:23:31 We ended up using it (or others) for opensource.com because it was one of those cases of "do a good job spreading the word about open source, unfortunately with a non-open tool" or "fail." 20:23:49 sesivany, jnalley It doesn't mean you can't customize your message. 20:24:01 suehle: agreed, that was my point, you totally have ot 20:24:23 But it's a thousand times easier to go across the row of services in HS than to go to identi.ca, post; go to twitter, post; go to fb, post... 20:24:26 there is no way to get to non-free-software community using only foss tools - we need those guys on board 20:24:27 And of course fb, g+ and twitter aren't open 20:24:43 source 20:24:50 BTW, as mentioned on the "Marketing social networks" wiki page, identi.ca abilities was also a downside of HS and the idea with insight was that we would primarily post to identi.ca and have it re-broadcast to twitter. that's what i do today 20:25:01 any idea who's managing this page: https://www.facebook.com/pages/Fedora/8064650479?ref=ts&fref=ts ? it has over 27,000 followers, that's a decent amount. 20:25:11 yeah, the ability to get to identi.ca from hs in one way or another has come and gone and come and gone 20:25:16 it's not about the posting, it's about strategy and goals 20:26:00 and communication 20:26:30 believe me - this is what I am getting paid for :) 20:27:06 So are we starting to reach the opposite consensus--that using HootSuite or a similar tool even though it's not free is OK? 20:27:47 suehle: tough question. :-) 20:27:59 it's ok by me - we need to convert closed minds to open minds and we will use even those tools :) 20:28:35 suehle and jnalley: it is a tough question, I lean on the side of using something like Hootsuite to reach maximum audience 20:28:36 :-( 20:28:38 I think with opensource.com we even ended up writing a post about why we chose to do things that way--we could do something similar for Fedora. A wiki page about the choice. 20:28:42 suehle: I'm personally using Hootsuite at work. But I'd rather see one person being responsible for one network than one person sending messages to all networks. 20:29:09 sesivany: +1 20:29:11 sesivany: teams FTW 20:29:12 sesivany, I'm thinking more like several people having more access. Multiple people each with one account is what we have now. 20:29:14 sesivany: +1 20:29:32 * giallu around after putting kids to bed 20:30:03 suehle: +1 on a wikipage explaining how we decided to use or NOT use an aggregator 20:30:07 So if for example, you and I are both on the social media team, and I'm sleeping when there's an announcement that Fedora has decided to switch to KDE as default, you can post it to everything instead of waiting for me to wake up to do whatever I'm in charge of. 20:30:37 suehle: one per zone 20:30:42 Also agree with bogomil that we need goals/strategy 20:30:44 suehle: great example 20:30:50 cool, when we're going to switch? :) 20:31:05 #action graphite6 and suehle to round up current social media owners and start a social media team 20:31:13 bogomil: the goals/strategy thing was behind part of the content here: https://fedoraproject.org/wiki/Status_and_microblogging_SOP 20:31:14 graphite6: Thanks 20:31:16 Well, there is the matter that shared access in HootSuite requires a paid account. 20:31:57 suehle: and I think the free version is only up to three accounts. 20:32:07 jnalley: I know, but the question is - it's useless just to post something without setting a goal, mini campaign and metrics :) 20:32:28 sesivany, yeah, I've kind of lost track because I HAD a paid HS account, and I feel like when it went away, they let me keep paid benefits. It's weird. 20:33:14 but it's also super cheap, so we could probably find budget if that's what it comes to 20:33:37 OK, let's go with that action item and keep moving, because graphite6's excellent list is excellent, and we have more people here than usual :) 20:33:37 I think HS is $5.99 a month 20:33:49 bogomil: first, we have to get control over those accounts :) That should be the first step. 20:33:59 correction to my earlier statement, based on prior correspondence, there was or at least was supposed to be a mailing list setup: fedora-socialmedia-members@fp.o but all I know is that it's not there now. 20:34:05 sesivany, most definitely +1 20:34:09 #topic Marketing SOP 20:34:10 sesivany:yes 20:34:17 * suehle points at jreznik 20:34:26 #link https://admin.fedoraproject.org/accounts/group/view/fedora-socialmedia 20:35:00 jreznik_ quite possibly runs and hides :D 20:35:06 define SOP 20:35:11 it's my second me :) 20:35:23 #link http://fedoraproject.org/wiki/Category:Marketing_SOPs 20:35:24 suehle: what's the status - has been anyone working on it before or not? 20:35:30 bogomil: Standard Operating Procedure 20:35:37 * jreznik_ is looking 20:35:42 jreznik_, I was kind of hoping you knew the status. :) It was begun before I'd done much with the marketing team. 20:36:07 some of them are quite empty, e.g., http://fedoraproject.org/wiki/Beta_announcement_SOP 20:36:26 I don't know if any of the SOPs have been touched much since 2010 - was toying with creating one for an event announcement months ago 20:36:59 suehle: well, it's my first release too :) 20:37:15 suehle: yeah, the beta, missing alpha is problem 20:37:20 jreznik_, I didn't go searching for the source, but graphite6 had tagged you in her list, so I thought maybe you knew. Sorry! 20:37:37 Anybody see things on that list they'd really like to write or help write? 20:37:41 suehle: np, I'm interested in the topic so I'm here 20:37:54 * jreznik_ is ok to help on that Alpha/Beta based on Final one 20:38:06 so we should 1. review the marketing SOPs 2. Decide which ones need to be updated or created 20:38:14 graphite6: yep 20:38:34 #action jreznik_ to work on alpha/beta announcement SOPs 20:38:44 Is there any way I can get added to the marketing sop list? 20:38:50 The easy part is to click them and see the empty ones. :D 20:38:58 AnnaE, it's not a separate mailing list or anything. 20:39:08 I'm also willing to help write/edit some of the SOPs 20:39:12 AnnaE, See the link above to the wiki list of them 20:39:13 ok! 20:39:27 #action graphite6 To write [some] SOPs 20:39:29 bookmarking pages now 20:40:03 * bogomil says SOP != SOPA :) 20:40:19 bogomil: lol 20:40:53 anyone else with burning SOP questions/ideas? 20:41:16 nope 20:41:28 #topic Flyers 20:41:45 that was my idea. 20:41:52 This is high on my priority list before conferences start rolling around again at the beginning of the year. 20:42:04 I think it would be handy at conferences. 20:42:05 I feel like December is "woohoo, get off planes and breathe" month. :D 20:42:19 suehle: +1 20:42:20 sesivany: +1 on flyers for different dev languages 20:42:26 eischmann had requested some very specific things on languages 20:42:34 "Ruby, Java, Python,... in Fedora with information why Fedora is a great platform for developing in a particular language" 20:42:49 * graphite6 loves her Ruby and runs from Python 20:43:05 I know I'd have to do some outreach for help on making good content there. Anybody here an expert in one of those things? 20:43:36 we had a Ruby+Python conference here recently, I was thinking how to promote Fedora among devs attending the conference and thought such fliers would be a good thing to hand out. 20:43:36 I'm swimming in Java and Ruby expertise over here :D 20:43:44 suehle: I can help with programming things 20:44:08 bogomil, anything in particular? 20:44:20 suehle: PHP/node.js 20:44:27 suehle: I can definitely provide you with contacts to people who maintain Ruby and Java in RHEL/Fedora. 20:44:29 #action graphite6 to work on Ruby and Java flyer content 20:44:51 #action bogomil can work on PHP and node.js content 20:45:03 #action sesivany to tell suehle about her new Ruby and Java friends 20:45:27 sesivany: tell me too, we might have mutual pals 20:45:35 do we need to focus only on dev topics? 20:45:44 Do you all think we could have a first draft of that content by December 14? 20:46:02 suehle: Fine with me 20:46:04 bogomil, This was just one specific idea based on previous brochures that had been for tasks like graphic design or music production. 20:46:14 bogomil: no, I think we also want to think about non-developer audiences and non-bleeding edge audiences 20:46:26 suehle: got it 20:46:35 graphite6:education sector 20:46:37 do we need design team input for this? 20:46:39 We also could stand to update those. I'll take on that task. 20:46:41 suehle: Dec 14 works 20:46:53 suehle, graphite6: I was thinking of Vit Ondruch (maintains Ruby), Pavel Tisnovsky (openJDK QA) or someone else from JBoss team in our office. 20:46:59 giallu, I think we can probably start with the templates from the others and ask the design team if they'd like to update them. 20:47:06 giallu: most probably we will need a template :) 20:47:07 giallu, But it always helps a designer to have content first. :) 20:47:15 ok 20:47:23 #info suehle, graphite6: I was thinking of Vit Ondruch (maintains Ruby), Pavel Tisnovsky (openJDK QA) or someone else from JBoss team in our office. 20:47:23 translations? 20:47:40 I don't know if we've translated anything but the basic Fedora brochure before. 20:47:44 The docs team uses Transifex. 20:47:48 I can help with Spanish and Catalan 20:47:57 suehle, I did for some we printed in italy some time ago 20:48:09 suehle: mizmo had a great fliers for creative people (about Inkscape, GIMP,...), that would be a good inspiration. 20:48:13 but nothing systematic 20:48:15 It's certainly something we could look into, but I imagine it would be best on a specific basis, e.g., there's a Ruby conference in Spain, so we'd translate the Ruby one to Spanish, rather than trying to translate all of them to everything. 20:48:16 let's first have the content 20:48:25 sesivany, those are exactly the ones I was talking about 20:48:27 it was actually an inspiration for me to think about language ones. 20:48:39 looks like a good plan 20:48:54 For those who haven't seen the brochures we're talking about: 20:48:56 #link http://fedoraproject.org/wiki/Design/SXSW_Materials#Brochures 20:49:25 just take into account some text is much more difficult to translate e.g. jokes 20:50:19 giallu, I'm pretty good at writing for translation, so I don't mind playing editor to these with that in mind. 20:50:53 suehle, great 20:50:58 ? 20:51:06 btw I'm able to have the fliers produced, at least for EMEA. 20:51:13 Southern_Gentlem, go on. We're pretty informal in this meeting. :) 20:51:30 sesivany, I could have used you before LinuxCon Europe then. :) 20:51:43 well if those SXSW were just looked at and updated if need would be alot of help 20:52:03 Southern_Gentlem, agreed. I gave myself that action item 20:52:09 they are great at event (OLF SELF etc...) 20:52:11 I think I finally ran out of the actual printed ones. 20:52:26 suehle: you definitely could have. I'm pretty much a central point for all swag and media production in EMEA now. 20:52:34 * suehle makes a note 20:53:04 sesivany, in reality it was an excessively urgent request for someone else, but next time I have an EMEA question, I'm coming to you! 20:53:44 I think most of the other things on graphite6's list were brought up by people not here and thus can be pushed to the list or next week, but we've done a lot in this meeting! 20:53:45 suehle: I'll be happy to help you. 20:53:51 #topic open floor 20:54:02 #action Everybody to keep coming to this meeting. :) 20:54:23 * bogomil wishes all of you good night. Have to drink couple of beers now :) 20:54:29 interesting seeing how this meeting is held 20:54:41 Viking-Ice, in what way? 20:54:56 and if you have ideas, questions or rough drafts for review please post them to the mailing list 20:54:57 are you sure you have gone through the advertised meeting topic 20:55:05 One more question - when I will got accepted in FAS marketing group :) 20:55:18 graphite6, I'm here because of that 20:55:24 bogomil: I'll do that now 20:55:25 * giallu thinks he missed the 'I am number 18' discussion 20:55:26 Viking-Ice, I just did your whois, so if there are other topics from the agenda you'd like to discuss, we can do so in the last five minutes. 20:55:33 I didn't know your nick, so I didn't recognize that yo uwere here. 20:55:35 12. Create and maintain our own extensive database of contacts. -johann 20:55:39 giallu, that was the first topic, but it'll be in the log. 20:55:41 BobJensen: Thanks :) 20:55:43 oki 20:55:49 It was a great experience to be here with you tonight. Thank you. 20:56:00 suehle: I'd love to attend regularly, but it's already my third evening fedora meeting a week... 20:56:01 the wiki instance etc 20:56:10 sesivany, I totally understand that. 20:56:30 sesivany: thank you for attending! 20:56:39 fran_m: great to see you at your first meeting! hope you'll stay interested ;) 20:56:49 fran_m: it was great to meet you too! 20:56:52 I'll try 20:57:00 Viking-Ice, to that one, we do have a specifically Fedora list of media contacts, which AnnaE helps us maintain. 20:57:02 * jreznik_ will try to come at least close time to release to make sure we're on the track :) but same as sesivany, too many evening/night meetings :( 20:57:23 Whether or not you believe it, it's actually a really helpful resource to have PR professionals helping us in that regard. 20:58:10 bogomil: Done 20:58:28 suehle, it's just time to separate the ties with RH and have the community standing on their own two feets, setup up a trac instance where everybody in the community owners ( like feature owners ) could create a ticket asking for marketing assistance etc 20:58:28 suehle: agree but also would be great to have these professionals directly on board in community 20:58:37 jreznik_, she is. 20:58:43 * suehle points at AnnaE. Right there. 20:58:47 hey 20:59:47 Viking-Ice, we have a marketing trac, but last time we discussed it, there wasn't a lot of enthusiasm for using it since we didn't have the traffic to that extent. And well, Red Hat employees are going to continue to be Fedora contributors. 20:59:50 AnnaE: hey, nice to meet you :) 21:00:39 But there's absolutely no reason that feature owners or anyone else in Fedora can't request something from the marketing team. 21:01:08 suehle, nothing wrong with RH being or continuing to be contributors it's RH PR department that's is the problem and what comes out from them 21:01:12 suehle: I mean - why to have two announcements? why not one, really cool - prepared on wiki - used by both RH and Fedora - it's not critique, just what I'd like to see :) 21:01:20 We're at 4, and I like to keep meetings on time, so I'm going to suggest we continue open floor in #fedora-mktg and on list. 21:01:29 #endmeeting